As with any advertising plan, the first thing you must consider is your offer. Well, you can advertise pay products on Facebook and drive traffic directly to your sales page, you'll likely find your conversion rates are low. a better choice is to create Facebook ads to promote a high quality free offer that provides exceptional value to your ideal client. As the first step in your funnel, you want to make sure it's perfectly represents your branding, and offers valuable information your ideal client needs and wants. And it's perfectly clear with each step matching the next so there is no confusion. There's no need to go overboard though.
The day's offering a 200 page ebook and seven day training series as an opt in incentive are over. your readers are no longer looking for that much in depth content. right from the get Go, they simply don't have the time to make good use of it. So instead, you want to offer them exactly what they need at this exact point in their journey. For example, if your ideal prospect is looking for a graphic designer, they're probably looking for help with website design or social media visual assets. And they probably try to do it themselves, right.
So they might not know what type of branding is best for their audience, or how to create engaging social media media visuals, they might not know what size of Facebook cover is or how big the font size should be. Because, you know, Facebook has an upload limit size or whatnot. So a simple one page resources guide that shows the tools or resources or techniques that you use in your business will have far greater value to them than a long ebook that will just take them a week to read. distill your information down. into only the most relevant, relevant facts, then design an appealing PDF or worksheets, and your visitors will find just as value in that, maybe even more. So you're still providing the same great information, but you're also saving them heaps of time.
Remember though, this is only the first step in your funnel, so you'll want to be sure that you have a solid monetization plan that fits perfectly with your initial offer. Ideally, you want each step of the process to be exactly what your ideal client needs at that junction in time.