"Rhetoric” has gotten a bad name. Today, it refers only to misinformation, untruthful communications, or propaganda. But “classical rhetoric” is actually the study of effective writing and speaking and it’s been taught for more than 2,500 years since the time of Aristotle and ancient Greece. The proven principles of persuasion from classical rhetoric are a powerful means of improving business communications, as well as general writing and presentation skills.
Who should take this course?
This course is designed for professionals in advertising, PR, marketing and sales.