Aristotle on Advertising: Class Lessons

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Lesson 1: Introduction Lesson 2: Audience Analysis & "Identification" Lesson 3: Building Believability (Ethos) Lesson 4: Leveraging Logic (Logos) Lesson 5: Evoking Emotion (Pathos) Lesson 6: Arrangement & Outlining Lesson 7: Applied Rhetoric Lesson 8: Conclusion

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