Hi, I'm Mark Clemente. Thank you for your interest in this course on classical rhetoric for writing and communication strategy. rhetoric. We've all heard the term. It means propaganda and misinformation falsehoods. But rhetoric is actually the study of effective writing and communication strategy that was developed by theorists like Aristotle more than 2500 years ago.

Now, this is not a history course. Rather, it's how I have applied theories of classical rhetoric. In my day to day work as a writer and communication consultant, working in advertising, public relations, and marketing. Principles of classical rhetoric are as usable today as they were 2500 years ago. Here's what you're going to learn in this course. You will learn how to become a better and more strategic writer and communicator.

You'll learn how to devise persuasive communications to move others to action. In order to achieve your communication or business objectives. You learn how to plan your communication systematically, by identifying exactly what to say or write, and how to say or write it could be overcoming your fear of the blank computer screen or blank page, and jumpstart the writing and communication strategy process by discovering key messages, themes or campaign concepts. And you'll learn how to improve your public speaking and presentation skills by strengthening the core content of your speech. This course is for any business professional who wants to become a better writer and speaker, but it's really designed for professional communicators, people who work in the persuasion businesses of advertising, public relations, sales, marketing, lobbying, fundraising power Tex law, any professional area where you have to develop persuasive communications in order to move others to action.

Here's how the course is structured. rhetoric for writing and communication strategy presents essential, proven guidance in three key areas. The first is audience analysis. The second is rhetorical research, where the process of developing effective messaging and messaging strategies and arrangement and outlining, which is focused on organizing our content for maximum communication impact. Through this course, you will learn timeless techniques of effective writing and communication. So please sign on and let's get started.