Welcome back to Tom engineering. It's great to be with you and wherever you might be in this wonderful world. I hope everything is absolutely superb in your neck of the woods. Benjamin Franklin once said, last time is never found again. And I absolutely love that statement because it is so simple yet so profound. I think I may have said this in the introduction module, however, I'd like to repeat a CI now, in my experience, time is at the root of failure for many, many business owners.

And when I say failure, I don't necessarily mean a business that literally doesn't make it. I mean failure in the sense of the business providing the business owner the three key outcomes of business, real wealth, abundance, Freedom. The reason is because the majority of business owners foul to adhere to the simple law of time, often because they are unaware of it. And the law of time is this, that you either fill your time with things conducive to you achieving the outcome you want, or someone else will use your time to achieve the outcome that they want. Once again, I know that sounds incredibly simple, and that's because it is. And it's the simplicity of this law that makes it so extraordinarily empowering.

So let's first clarify what you need to fill your time with. So you can fully comprehend how to actually apply this principle in the real world in your daily life. Let's begin by linking space and time. So what is the link between these two? Well, no one, no thing, no event, nothing at all. can impact on your time unless you allow it to enter into your space.

And this is why I refer to them as space and time, rather than the way that they are usually referenced as in time and space. This is also why covered space first, because once you comprehend the value of your space, that comprehension automatically dovetails into what you decide to allow to impact on your time, the relationship doesn't work quite as smoothly if you attempt to cover them in the opposite order. Now, time is the easiest partner of the twins to comprehend because it is tangible. It's the tangible component of the two. So most people focus on time management alone, which ironically, is a waste of time in itself. because inevitably, without dealing with your space First, you'll be using your time Time to manage things in your space that are not supporting your productive capacity.

Therefore, you are wasting your time. You see, when it comes to my time, I am beyond ruthless. And yes, I know that that word ruthless may have a negative undertone, but it's the best word I can I can think of to describe how I respect my time. Tom is the greatest asset that any human being possesses. And any Mohammed of humble opinion running at a very close second is health. But that's another story.

The two reasons that your time is your greatest asset, a very simple one. It is the only asset that every single human being on the planet possesses in equal amounts and to when it is gone, it is gone forever. You can't pause it, rewind it or buy it back. No matter how much money You have. So there is nothing more critical in your life than what you choose to do with your time. Please understand this universal law, what you choose to do with your time allows you to choose what you can do with your time.

So why is it that some people are able to produce so much more with their time than others, and as a result, have lots of time to do whatever they want. now know that there could be an endless number of components that impact on this. However, those individuals who can materialize dramatically increased productivity are separated from the majority who cannot pretty much buy a single factor, how they think about their time. They respect and value their time differently, which in turn, drives the actions they choose to engage in within it. You See, when it comes to your time, you only had two choices as to what you can do with it. You can either you can either spend it or investing.

The definition of the word spend is to use out consume or exhaust. The definition of the word invest is to put either time or money to use by purchase or expenditure in something offering a potential return as in interest. Individuals capable of tremendous levels of expansion, growth, productivity and profitability, have an incredible and incredibly different decision making process. When it comes to choosing the activities to which their time is allocated. They're the activities that they engage in. They're not a not a matter of circumstance.

They're not whatever pops onto the individuals desk into their inbox, the next phone call that comes in or the next interruption at the door. They are calculated, chosen with purpose. They are deliberate, primarily, individuals capable of tremendous levels of expansion growth, productivity and profitability, will only engage in activities that will provide or at least possess the potential to provide a return far greater than the time they used to complete the activity. They constantly improved. aggressively invest their time and compound the return they receive from this investment. No matter what the activity they approach, consider and act within it from this perspective.

When you invest your time accurately in your business, the most valuable revenue is a tremendous amount. Tremendous amount of available time. You can then choose to either reinvest that time in your business engaged solely in the correct activities of course, which we will cover soon to then compound greater profits and prosperity or you can choose to spend it doing whatever lights your heart up. This is where freedom truly lies in having the choice when you fully comprehend and employ the theory of investing rather than spending your time in your business, and your actions are driven from this perspective, you avoid the black hole that many business owners inadvertently fall into. You remove yourself from the permanent cycle of your time being used, consumed, and exhausted so spent being spent at ease. And from this focal point, you are able to begin transit transcending, I should say, the medium of exchanging your time for money.

The majority of business owners fail to embrace and drive action in accordance with this law. And as a result, they become enslaved in a prison, literally their own creation. They are often completely oblivious this prison and as a consequence, genuine freedom eludes them forever. Okay, now take your brace because Once again, that was a little bit heavy. I know may have all sounded a little bit doom and gloom, but I wanted to emphasize the importance of this subject. Please remember here in these first couple of modules, we're just at the start line.

These first few model modules are context setting. Once you fully embrace the theory, your perspective decisions and ultimately your actions will be transformed forever. And you'll never need to revisit this, so just be cool with it. I promise. All of this will make complete sense since in in just a few more modules, where I'll be covering the literal activities you should be engaged in to dramatically enhance and leverage all of this knowledge and enhance your productivity, your profitability, and your prosperity and as a direct result, accelerate the you the achievement or your achievement I should say, of your ultimate goal of business ownership, real wealth, abundance and freedom. This stage please just be okay with being aware of these context setting principles.

Now, just before we close out this module, I need to clear something out right away. I'm not telling you in this module to stop doing every single activity that doesn't produce a residual return immediately. All I'm doing here is bringing to your awareness, the principles so that you can begin to become consciously aware of your choices. Then you can progressively retrain yourself to outsource or remove activities that consume your time, but don't produce a compounding return and replace them with activities that do. And yes, I'm going to cover all of this after the next module. So take a breath, enjoy yourself, just relax.

In the next module, we're going to cover the lower of ephemeralization and how important this is to embody to achieve your ultimate goals in business. This is in. This is definitely in my top three of all the business lessons to access real freedom in business and life. So, until we meet again in the next module, please basically think clearly and have an absolutely incredible day.