When it comes to the About Us section, it's important to remember, narrative is so much more powerful than facts. Narrative as a part of our life. It's how we see the world, we see the world and stories, things have a beginning, a middle and an end. And that makes them memorable with a leading character in our lives and in our stories. So when you're crafting content, it's really important to have the person you're talking to in mind, and then to write it in a way that's easy for them to take in. What is your story for your brand?
Think about it in terms of the beginning, a middle and an end? I'm going to go through a number of questions that you can answer. But remember to keep an eye out for what your customers are saying. Often, they said based, they frame what makes us unique, and they tell it in a way that's easy for other customers to understand. Here are some questions to say To open the right direction. When you look at your information you're about asked, Is it factual?
Or is it a story? Is it in a logical order? Does it have a beginning, a middle, and an end? Are you being descriptive? Here, it's important to remember that we don't just talk facts, but you want to make it something memorable. So embellish.
Add those extra words, and spend some time crafting. Often we find it easiest to set aside what's leading from what supporting the property and research. What are the key facts that you absolutely want them to walk away with. And if they had to summarize you and a 10 second elevator speech, they would come Top of Mind and what supporting more, take the block, for example, as the caterer people will expect you to offer food, they'll expect you to deliver it and then it To to do functions and possibly platters. Those would all be supporting messages. Your leading messages would be How are you different?
What makes your own markable caterer is the great food is that the way you prepare it Is that how you deliver it? Those things that make you You are the things you want to lead with in your message.