Web Design is a new and poorly understood industry. And because it's a new industry, it has unique challenges. And one of these challenges is, during the course of a job, you have to more or less educate a client as to how the client can use the web in their business. You also have to decide sometimes whether the client is right or wrong about the direction they want the website to take. So let's see how to change the client's mind. So what I've got here are a few things like vertical menus, flash intros, background music, all the classic things that you don't see in successful websites that you get asked to do by a client who may be doesn't understand the internet as well as they might.
And remember, communication is key with clients. And of course, you can copy and paste these from this document into your emails. So when a client suggests a vertical menu going down the sidebar, I like to say something like people expect to find a horizontal menu across the top of the website and doing something else is likely to result in higher bounce rates, less pages per visit, and less conversions. Here's one you can try for too many links in the top navigation bar. I like to keep it down in number. So I say that it shouldn't be any more than seven.
Remember, you're competing against all the distractions of the modern day. Let's try and keep things simple. And sometimes they might suggest a color that you think is totally wrong for the website. So in this case, you can say that that color won't show up against the background and it almost hard for the visitors to differentiate. And therefore this would make the website harder to use. Remember, you are the expert on user experience.
Background music here is something you can copy and paste for background music. I won't read it out for you. But it's saying it's probably a bad idea because it seems unprofessional. And it can cause the website to load slowly, etc. and moving on flash intros. And flash generally is something I like to avoid.
And here is my reasoning against that which you can copy and paste saying it's a barrier to getting your visitors to your website. And again, it's user experience. And you can always use these user experience arguments against the client, if they have an idea that you think is not beneficial to their size and their business. Okay. I hope you enjoyed that.