Using Social Media to Market Listings

The ABC's of Selling Online Using eBay Section One: Start Here Before You Sell
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Transcript

It seems that everybody is on social media these days. And guess what? You can use it on eBay to on each of your listings or next to your user profile. There are social media buttons to connect with email, Facebook, Twitter, and Pinterest. Click on the tiny icon, and it will allow you to promote that item on that particular social media site. There is a general rule of thumb on what's an acceptable way to go using social media for promotion.

Number one, don't overuse it. blasting your listings to your audience is one big way to turn them off. engaging your friends and followers with conversations and information is a much better way to go. If you are muted Glover and have lots of records for sale, then why not ask questions about your favorite artists, or celebrate an anniversary of a musical concert with your friends and followers first. Once you have engagement, use the ratio of one promotion to every six comments, show them that you're an expert or at least a fan too. And then they will be more likely to check out what you have for sale.

If you can be your real self, that is another way to build trust with your audience. That is preferable to saying Look what I have for sale over and over again. A great analogy is like when you go to a party and meet new people. start a conversation and chat back and forth and then later on, let them know about your products. Joining Facebook or Pinterest groups adding to your items can attract those buyers. As long as you follow the guidelines I just mentioned.

Be sure not to overdo it. Talking about an items history or a funny story of how you obtained it makes it real for the reader to be creative, not a bore. Let's say you have a bunch of children's books for sale. Why not ask the question on social media about what book was their favorite growing up? Or what shows they watched on TV? If you sell celebrity magazines, or what sports teams did they grew up watching and rooting for if you sell sports memorabilia, build a connection first.

That's really important. Or you might just sound like a used car salesman from commercials. Social media can be a great tool for promoting your eBay listings. Just be sure to use it wisely. can surely help you find more buyers online.

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