Welcome back. So, far we have been this we have discussed cost based pricing and we have discussed value based pricing. Now, we come to the last section of this course, where we discuss some selling techniques. We have been discussing these techniques on and off while we are discussing the various subjects. But now we look at them exclusively. The first selling technique what we want to discuss is that, we need to create a separate product version for the price seekers and the value seekers.

Now, we have evidence from history that this was done very early by many established players in the market. For example, Toyota was making very good cars, but however they were looked at as such low cost car makers, so they made a separate brand called Lexus. Where they through with through these brands they were selling the luxury cars. Now, we, for software product makers like us, we also need to create separate versions So that the versions can be given to the people who pay more and to the people who pay less. The people who pay more will get the version which has more features, and the people who pay less will get the versions which have less features.