Case Study (2 of 3)

8 minutes
Share the link to this page
Copied
  Completed
You need to have access to the item to view this lesson.
One-time Fee
$69.99
List Price:  $99.99
You save:  $30
€67.18
List Price:  €95.97
You save:  €28.79
£55.86
List Price:  £79.80
You save:  £23.94
CA$97.87
List Price:  CA$139.82
You save:  CA$41.95
A$107.62
List Price:  A$153.75
You save:  A$46.13
S$94.24
List Price:  S$134.64
You save:  S$40.39
HK$544.83
List Price:  HK$778.36
You save:  HK$233.53
CHF 62.54
List Price:  CHF 89.34
You save:  CHF 26.80
NOK kr774.97
List Price:  NOK kr1,107.14
You save:  NOK kr332.17
DKK kr501
List Price:  DKK kr715.75
You save:  DKK kr214.74
NZ$119.95
List Price:  NZ$171.37
You save:  NZ$51.41
د.إ257.07
List Price:  د.إ367.26
You save:  د.إ110.19
৳8,361.58
List Price:  ৳11,945.63
You save:  ৳3,584.04
₹5,909.84
List Price:  ₹8,442.99
You save:  ₹2,533.15
RM312.71
List Price:  RM446.75
You save:  RM134.04
₦118,484.88
List Price:  ₦169,271.38
You save:  ₦50,786.49
₨19,443.22
List Price:  ₨27,777.22
You save:  ₨8,334
฿2,412.28
List Price:  ฿3,446.26
You save:  ฿1,033.98
₺2,418.32
List Price:  ₺3,454.90
You save:  ₺1,036.57
B$406.01
List Price:  B$580.04
You save:  B$174.03
R1,267.89
List Price:  R1,811.35
You save:  R543.45
Лв131.37
List Price:  Лв187.69
You save:  Лв56.31
₩98,301.65
List Price:  ₩140,436.95
You save:  ₩42,135.30
₪259.10
List Price:  ₪370.16
You save:  ₪111.06
₱4,125.14
List Price:  ₱5,893.31
You save:  ₱1,768.17
¥10,832.35
List Price:  ¥15,475.45
You save:  ¥4,643.10
MX$1,429.79
List Price:  MX$2,042.64
You save:  MX$612.85
QR255.18
List Price:  QR364.56
You save:  QR109.38
P956.90
List Price:  P1,367.06
You save:  P410.16
KSh9,061.51
List Price:  KSh12,945.58
You save:  KSh3,884.06
E£3,475.01
List Price:  E£4,964.52
You save:  E£1,489.50
ብር8,566
List Price:  ብር12,237.67
You save:  ብር3,671.66
Kz63,900.87
List Price:  Kz91,290.87
You save:  Kz27,390
CLP$69,057.73
List Price:  CLP$98,658.13
You save:  CLP$29,600.40
CN¥506.93
List Price:  CN¥724.22
You save:  CN¥217.29
RD$4,217.06
List Price:  RD$6,024.63
You save:  RD$1,807.57
DA9,397.90
List Price:  DA13,426.15
You save:  DA4,028.25
FJ$159.29
List Price:  FJ$227.57
You save:  FJ$68.27
Q540.13
List Price:  Q771.64
You save:  Q231.51
GY$14,638.82
List Price:  GY$20,913.50
You save:  GY$6,274.67
ISK kr9,776.20
List Price:  ISK kr13,966.60
You save:  ISK kr4,190.40
DH703.91
List Price:  DH1,005.63
You save:  DH301.72
L1,275.33
List Price:  L1,821.98
You save:  L546.64
ден4,132.76
List Price:  ден5,904.20
You save:  ден1,771.43
MOP$561.01
List Price:  MOP$801.48
You save:  MOP$240.46
N$1,268.91
List Price:  N$1,812.81
You save:  N$543.90
C$2,574.70
List Price:  C$3,678.31
You save:  C$1,103.60
रु9,449.77
List Price:  रु13,500.25
You save:  रु4,050.48
S/265.32
List Price:  S/379.05
You save:  S/113.72
K281.71
List Price:  K402.47
You save:  K120.75
SAR262.77
List Price:  SAR375.40
You save:  SAR112.63
ZK1,934.92
List Price:  ZK2,764.29
You save:  ZK829.37
L334.42
List Price:  L477.77
You save:  L143.34
Kč1,702.59
List Price:  Kč2,432.37
You save:  Kč729.78
Ft27,646.05
List Price:  Ft39,496.05
You save:  Ft11,850
SEK kr772.42
List Price:  SEK kr1,103.50
You save:  SEK kr331.08
ARS$70,259.44
List Price:  ARS$100,374.93
You save:  ARS$30,115.49
Bs483.50
List Price:  Bs690.75
You save:  Bs207.24
COP$307,238.59
List Price:  COP$438,931.09
You save:  COP$131,692.49
₡35,641.51
List Price:  ₡50,918.63
You save:  ₡15,277.11
L1,768.23
List Price:  L2,526.16
You save:  L757.92
₲546,248.87
List Price:  ₲780,388.98
You save:  ₲234,140.10
$U2,983.14
List Price:  $U4,261.82
You save:  $U1,278.67
zł291.40
List Price:  zł416.31
You save:  zł124.90
Already have an account? Log In

Transcript

Okay, I'm excited for this next case study. So the brief was a hotel by the seaside, that is cheap, that is mostly for foreigners and travelers. And that is sort of fun and oriented towards the youth. So let's get cracking. Again, let's just split this up into the three sections that we've discussed. You already know them by now.

We're pretty sure we're pretty sure that we can get at least at least 15 names down in a pretty short amount of time. And obviously, I've actually done this before and I do have experience doing it. So I will be doing it a bit, a bit faster. But don't worry you you will get this level in a very short amount of time, because all you need to do is practice And you usually should usually use this as a format as a piece of paper because it gets you out of the distractions of the computer. Okay, so we already know what these are. Again, the first one is animals.

And we'll see if we can use this here. The second one is other languages. And then the third one will be misspellings, which I still don't know how to spell, we'll just use double S double L. Okay, so we do know that we have a hotel. So we'll use this as a first starting point. And then we know it's for youth. We'll add that we know it's for young people.

Not just any kind of young people But travelers or travel and then travelers and then Wiles. So where's the hotel situated? So it's by the seaside right? It's near the sea. It's supposed to be a happy place. Well as Do we know obviously hotel stands for hospitality.

This sort of brainstorming process is good because sometimes you can see words that you will not end up using for example, hospitality has the word, the word Hospital in it so it will pretty unlikely that you will be using this and then you can have at home right people feel at home We could do hammock, right, maybe people relax, relaxing there. And we immediately have a few ideas. Let's go guy, guys, girls, boys. So let's just go ahead and start the process. We'll go hotel for two, right for couples that have that. And then another one could be hotel one just as a simple clean, clean name.

Maybe we could do one of these hotel a, a W and then this stands for all are welcome, right so for foreigners of any age, sex, race and so forth. We could do something in French maybe or the second He's French sounding maybe at them. Tell, right? You could pretty much write in the same way. But sort of really the other way. You could have a hotel, bar trip white, I sort of like this one because of the idea that you kind of have a part in it.

And then you kind of have a treatment. And then bar sort of means For I believe in Spanish from a thong. So obviously, other languages, we've got Spanish. For a misspelling, we could do this. We could do this. We could do this, right?

A few of these. We could go the lazy hotel, right where you're sitting and not really doing anything, right for young people. So we've had the misspellings, we could continue with EZ hotel and just have have it live. This we could go the traveler hotel, tr, maybe the all our LR HDL, right? That's an interesting name too interesting way to write it. We could have hotel for food vo so this means it's for you in French.

I believe it sounds it sounds a French. And then the one that I'm really excited about is the next one. So it's Hotel fubu and this would be for from fun. And yes, so the guests are having fun which could be the essence of our brand, what it should evoke what the name should evoke, to our to our clientele. And then we could have Hotel fubu like this. Now it starts to sound maybe Japanese, but it's it sounds good.

Fun and guess if people don't get this right away then it will be good and it sounds nice because the O's right it sounds really it feels a muffin it when you say and then we could go if if it's a cheap hotel we could also mean affordable. We could have the word in a different way spell it maybe hotel and then chip chip right it's it sounds like serve a tweet like something a bird would say. So again, bird here maybe I could tweet and it's easier serve easy to know to recognize. And then we could have maybe if people are if you have hammock, maybe we could go this word, which I believe means to run amok to go on a rampage but we don't really want to go in that direction. But we can have it because it looks good, right though. Or maybe like this.

Maybe people assume it's part of hammock. And then for animals as we mentioned in the beginning, maybe we can't really use this section so maybe we change it to colors. So if you have bird and then parrot and then what kind of colors the pair has maybe a year and then blue written like this, and there is already a hotel chain with this in its name. And so we could go hotel zero, right because of the sea because of sort of the calming aspect of the word of the caller. And then maybe the last one will go simple. Plus relaxing is the simplex hotel right.

So there we go. Again, under 10 minutes right let's just Abby's against simple and very important relax under 10 minutes with managed to create pretty much 15 or maybe even more, some more rejected more than 50 names for a brief for a hotel. So journey for the last real case study in this video course

Sign Up

Share

Share with friends, get 20% off
Invite your friends to LearnDesk learning marketplace. For each purchase they make, you get 20% off (upto $10) on your next purchase.