Simple strategies, the platform builder. Now we start with niche research. So we're going to look at our keyword research, we're going to look at popularity in search of our niche subjects, we're going to look at the traffic to the top sites that exist. We're going to look at if as online communities, we're going to look at competitors, we're going to look at traditional media, you know, is there traditional media out there around this niche area, and availability of affiliate content. So what we're saying here, we have to make sure the market is viable. So we have to do niche research before we start.

Once we've done that, and we've checked out all these, take this list off. And we've got the availability of affiliate content. Now we've got somewhere to start from, but this is where we start. We don't start building a website, do this later. We do this first. So let's look at content marketing.

This is the core marketing discipline you're going to need to learn. There's two golden rules to come. Content Marketing has to be useful to, to the potential person who's coming to your to consume your content. And it has to be relevant. So what content is is is stuff we place on the website that draws people to us. And they take an interest in and now there's a reason for them to visit the website.

Now I can click on advertising. Now they can click our affiliate links and now they can buy from us. So we have to create lots of content on a regular basis to bring them to us. But that content has to be useful and relevant. And the best way of explaining it is like this. The weekends come.

Train spotters monthly, has come through the letterbox and landed on your doorstep and you're excited you love trainspotters monthly now you haven't a time all week. So Sunday comes the why for the been going out trainspotters can be both sexes. The wife or the husband has gone out. The kids are playing in the backyard and with the dog. You've got a cup of tea or coffee and a biscuit by the side view or maybe a healthier drink. But you've got that there.

You sit down and you open trainspotters monthly. When you open it, you open it up. Relax, you're ready 12 fashion tips for the coming autumn. You turn over the next page, top 10 World Cup girls of all time. I don't think you carry on your subscription with trainspotters monthly when that happens, and this is the point. With content marketing we have to create content that is useful and relevant to people.

So consider yourself a magazine that specializes in hobbies particular hobby, employment, education, entertainment, anything Nice subject. And there's two ways to get content for your magazine when you create it yourself to curate content. So curating content is where someone else's create content, and then you put that and quote that or use that in your magazine. And that can be a very powerful way of building up good content. The only thing you got to watch for is not only sending links off your website all the time. But when you're building a platform, and you need content on this particular subject, it's often good, maybe place that content.

And then what will happen is you can then approach your friend say, I, we've hit we've shared, we shared some of your content, would you consider doing a guest post and they'll come on your website and do a guest post and that has more credibility. So curating content can be very, very powerful, but there are two main ways to get content. So now we want advertising and our magazine to want someone to advertise it. Got two models high volume, low commission, low volume, High Commission. So before we move on to social media marketing, let's just flip back, high volume low commission. So that's high traffic with low commission rates.

So you have to get lots of people and they all pay little amounts of money. And we're going to cover this in depth later on. And you got low volume, High Commission. low volume is you don't get loads of traffic, but it's very niche, very dedicated. And the product and the affiliate money you get this, the advertising affiliate is quite high in commission. So you can see the two different models.

But that's the type of advertising new magazine. So now we're going to start thinking about social media marketing, create the magazine now we need to create an audience means we have to go onto social media, we have to be helpful. So if we're in a nice to have to find people at talking about the subject, go and help them. We have to get involved. We have to join forums and community groups. So we have to spend some time online being social then We're gonna drive traffic back to our website so we can pay for traffic, I would recommend that you reserve that till you've really really got skilled in the area because you can chuck money at things like AdWords and Facebook ads and not get a lot of benefit unless you really know what you're doing.

But social traffic, that's the main area would start because it's free. It just requires us to exchange time as a resource rather than money. And remember, because online residual income business, we don't want to spend too much money on it, we actually want to spend time so social traffic is going to be the better of those especially when you're starting out. And we're gonna have to make our content shareable. So we have to make sure that when they land on the website as well design, people can share it socially until other people and then they bring people back to the website. But what we need to do is when they're on the website, this is part of that basic strategy again, is we need to capture the audience.

There's different ways we can capture audience social followers. So if someone follows us on Facebook, or ads on Google Plus or LinkedIn, we've captured the audience. But it's a very low level capture. For a membership, we might have a forum where they sign in. And all you've got is a sign in login. And maybe some basic details have no permission to market to them.

But you've captured the audience. So that's not quite as a mid level capture, but a newsletter signup, this is a high level capture, because if you can get their newsletter details, what their dev essentially said to you is, here's my details, which I've given you in exchange for something useful. Now, you can email me on a regular basis, so you will email them with useful and relevant content. You can also insert your product in there, you can also insert your promotions in there. And because you've captured that information, you're in control of your marketing list. And that's where we want to be going as a platform builder.

That's what we're trying to do is very simple. The basic strategy for a platform builders, it's one, get people on my website. And number two, sign them up to my website. And number three, get them to buy from me. So we want to bring them back to the website, we want to capture the details, and then we want to be able to sell to them. That's simple.

That's it. That's essentially the principle. And we use social media marketing and all these tactics and principles to do that in an open, honest, and intelligent manner. So let's just look at the basic SEO. Now, people get really complicated about SEO, but I'm going to boil it down into its two most basic principles. First of all, you drive traffic back to your website.

Google can see the traffic if they're staying on your website. And if they're interested in your website that sends a signal Google read. When they do that, they place you a little bit higher in search results. Now you're a little bit higher in search results for your particular term, or terms. Now you're going to get a few more people, you get more people on your website, Google Look here. So you've increased traffic, let's place you a little bit higher, that pays you a little bit higher and you get traffic.

And that's part of the law of critical mass or social media, especially but basic SEO. So basic SEO is about building traffic and getting search return benefit building traffic search, return benefit, lots of new content, new traffic, new traffic, new search results, and it's just an exponential increase. Now the other thing we can do is gain genuine backlinks. Now, genuine backlink strategy is where someone else links to your website from their website. But what a lot of people out there will do and try and teach you to do is create false back So you go on someone else's blogs and you know post back to yours from from your login ID. Google are penalizing that and you if you get caught doing that, then Google's not happy because they want genuine backlinks they want to bid genuine quality message for people when they using their search engine and the other search engines are the same.

So you need genuine backlinks which is other people linking back to you. Obviously you can get yourself signed up for all the directories that are relevant to your industry and they become good backlinks are all ways of creating genuine backlinks but don't get caught up in bad backlinks. So the two principals just to review again, traffic search traffic search that's one of them has an exponential increase in gained genuine backlinks. Now. Let me just explain to you very briefly about why you would gain backlinks. Google will look at the authority of your website based on the authority of the website.

Point back to it. So if you've got good backlinks from, say, the BBC website, or CNN or something like that all the times, Google will see that and go, wow, this is a big site, quoting a little site, this little site must have something really important on this subject. And I'll look at that, and then it'll lift you up in search. So that's one of the basic principles of how they actually look at SEO. And I'll give you another little tip that not many people know outside the marketing world. And it's this.

If you have good internal linking, on your website, Google treat that in a similar way to good external linking. It doesn't have the same impact but good linking. Being able to Google being able to travel for your index site and index in other people being able to travel through the site very well can give you an SEO boost. Not many people understand that outside the industry. So that's one of the things you want to start researching. And learning backlinks obviously is most important but also good internal linking a little additional tip there for you.

So with affiliate products, we want to research a niche area and then we want to source products applicable to your niche content. So if you want your affiliate marketing people to click through onto your affiliate marketing, your advertising, what you really need is make sure you a match your product, your niche area, really, really important. So let's look at this high volume low commission affiliate model we've talked about earlier. So it might be a popular subject, and deep expertise is not needed. So let's just say you do an entertainment blog, and it's the, you know, the fashionable shoes of the Hollywood set. Now you're gonna need some expertise, but it's not like doing a blog on coding CSS.

You know, it's not technically challenging. You still need to know certain things about certain fashion designers and the personalities and who's popular and things like that. But you don't need deep expertise. But what that can do is more general product like that drives higher volume traffic. But what that means then is the advertising you put on there tends to be low commission. So it's going to be advertisers that are paying a tiny percent for every click back to their website, or every sale from their website.

So with this model, you need a lot of traffic on your website, you need to get a lot of people back. And then you can start earning quite a bit of money. So the typical programs to start looking for affiliate or creating affiliate links are going to be Amazon associate, eBay, partner, network, AdSense, if you build a YouTube platform, obviously YouTube ads, all of these don't pay great rates of commission. They, they assume you're going to get very high Traffic routes. That's just some of them, look into it, you're going to find lots more out there. But I just want to help you start thinking about the direction you're going in.

So then we've got the high volume low commission available. Like we said, we've got high traffic. Now the other thing is, is tend to be lots of competition, there tends to be lots of blogs about this stuff, it's hard to find a niche. And we earn a small commission per transaction in summary. So let's look at the low volume High Commission affiliate model, we're going to develop niche subjects. So we don't necessarily have to have the track weight of traffic that we need on the other side.

But because it's nice, we're going to get specialist traffic to our website and our platform. We want to find nice, nice replies with good commission rates up to 50% because we've got to earn more from each person. And that actually come to the website and click through so this tends to be digital product. Someone will often give you an affiliate rate of up to 50% on digital product, you won't get that on, on physical product. But you might find on physical product that somebody out there is willing to pay you 20% or so because that's what their marketing typically costs are 10% a sale because you did a marketing for them, they'll pay you the marketing right. And with this model, we tend to negotiate individually.

So the places to start with this is places like Clickbank, racket an affiliate network Udemy is good if you've got a subject where people need to learn and there's a course on Udemy you've got independent creators and this is where I recommend you put the legwork in is finding people that are selling related product at a good price and a willing to negotiate a good commission rate. Now you might think 50% they created it, but you're marketing it for them. And if you didn't market it for them when it comes to negotiation, remember this if you didn't market it from that never get that sale. So David Want 50% of a sale or 100% of nothing. And that's your opening gambit when you when you negotiate commission because at the end of the day, they're going to get sales they wouldn't have got if you hadn't done their marketing for them.

So value marketing value your platform