You got the possible client, you turned him into a real client and start to work for him. And he also paid you that's amazing congratulation you. You had a real client and real work, that's awesome. But to keep your business going, you should keep your clients. As I said earlier in the stages of working with clients, this is also an important part, getting the client working for the client and keeping the client. What is the best strategy to keep your client again, sounds simple, hard to do.
Two words, quality and relationship. The quality of your work will keep the client coming back to you. I have clients for nine years now. I am their designated designer. I'm not working full time for them. They might not call me for half a year, but when they need graphic design, they call me and that's the best thing.
So The quality of your work is talking about you very much. And people will come back to get the same quality again and again and again. And if they come back, remember the freelance rollercoaster. If they come back and the client is coming back, the payment, the income is coming back, and again and again and keeps you going. That's great. The other thing, relationship is also very important.
Be responsive and don't disappear. I see this so many times. And I hear it so many times that people are coming to me to do a design job because the previous designer disappeared. I don't get it. Why do you disappear? I know something bad can happen in your life.
When my father died a few years ago, I was working very hard with the client and he just suddenly died. I left out a message to all my clients that I won't be available because this happened in my family. It's normal to disappear if something bad happens, but disappearing without a trace or letting the people know that Stupid, you are ruining the relationship that you already built with your car with your clients don't disappear, be responsive. If they write an email, answer the email, if they call you call them back and tell them if the situation is bad, don't disappear. Whatever is happening in your life. If you are not in a coma, or I don't know, whatever is happening in your life, you are always able to send a one line message stating what is happening and telling them you will come back to them.
So build a lasting relationship. To do this also, it's great if you help your client answered their questions or that's the best refer other professionals when they need it. This is working for the client, because he's happy he's Problem solved. This is working for you because your relationship is getting better with the client. And it is worth working for the other professional who gets a job. Everyone wins.
That's the best situation. So help Your clients answer their question refer other professionals when they need it. After the job is done with your client, do a follow up, follow up calls and emails are great. They strengthen the relationship very much. Because people are a lot of times satisfied. And take it granted that the other person knows that they are satisfied when I finish a job, and I send out the invoice and the client is very happy, because he's paying so I assume he's happy.
I'm always asking with the invoice. I hope you were happy with the work I've done. If there is anything else, please let me know. More most of the time they answer back. Thank you very much for your work. It was amazing.
I will definitely call your next time we refer you to someone else. And that's what you want. That's a strong relationship. And this will help you keep your client