When I'm talking about local clients, I'm talking about the people you can meet face to face in your own city or your own country. People you can sit down with and make old school face to face business. Why are they important? Not just because I'm sentimental about these. They are important because you can create a higher level of trust face to face with people. You can do it online as well but it's much harder.
You can talk to people, they are local. They see you in person and you are better off telling your pitch in person. It's so much easier to show how professional and then to theistic you are about your field or profession. It just is just so much better it goes through much easier your message is landing much easier with the client or a prospect in person. Better trust the higher level of trust makes it easy Easier to land the job make it easier to get the actual business. And also, after you finish the job, and let's suppose you are a professional in your field, then you did the best you could.
After that, you get better referrals from them, because they are moving around in their day to day life and talking all about this great designer or Freelancer or writer and telling it to other people and getting more referrals and jobs too. I will talk about this in the next lesson. So how to get local clients simply go to local events, trade shows market, anywhere where you can meet people might who might be interested in your profession and use offline advertisement. Offline advertisement is still there. I know email lists are amazing. Facebook is off the roof.
Online advertisement is great today you would be stupid not to use it but offline still exist. You can just go To people give them your business card and it works. flyers as well. Offline advertisement works, just go to people reach out locally and tell them about your business and what you do the best. also works networking. I will talk about this more in the coming lecture.
I love networking in person with people. I just love that. It's so easy to get a connection and get your message through and get new referrals and clients. What you also can do is have other freelancers involved in the process you are working on. Let me give an example I have a friend who is an animator, I am doing the design he is doing the animation once I am getting new referrals and new projects in and once he is getting it. The same with programmers.
The same with marketers the same with copywriters just get people who you would like to work together and you can work together impossible project and form an unofficial team. I always say this is Lack of middle of a star. And every Freelancer is a middle of his own star. And I can pull in different professional freelancers into different projects. This is creating much better chances for both of us, the other professional and me to get more referrals, our our chances are much better this way. So word of mouth is very important to get local clients and I will talk about this shortly in the next lesson.