A buyer persona is a semi fictional representation of your ideal customer based on market research and real data about your existing customers. In other words, a buyer persona is a description of your perfect customer. Let's break the phrase buyer persona into syllables in two parts. The first part by sounds just like the word buy in rhymes with pie and fly. The second part sounds like the e ir sound in the words user Her the third part PR sounds like the word PR and rhymes with Word and ser. The fourth part so sounds like the word so in rhymes with no end go.
The fifth part no sounds like the end use sound in the words nut and none. Now repeat after me by your PR Sona by your per Sona buyer persona buyer persona I'm just about finished with my report which details our company's buyer persona? Awesome. A detailed buyer persona will really help our sales reps develop great leads. Our buyer persona has changed over the years from soccer moms to hardcore criminals. I know the only organization with a more dangerous buyer persona is the Russian mob