I'm evany Caldwell with our AI investment society. And I want to talk about LinkedIn, the lead generation magnet for real estate investors, how you can actually grow your real estate investment business with the LinkedIn platform. But the very first thing that you need to know is you must generate and create a LinkedIn personal page for yourself first. So as you can see, I have my personal page up hit evany Caldwell, and here's what you notice about it. I put investor realtor behind it. Why did I put investor realtor behind my name because I not only an investor, I'm a real estate agent who specializes in focuses in work with investors.

So with that being said, thanks In a investor realtor, those are key words when someone is looking for an investor, realtor or realtor that works with investors, and they type in certain keywords, whether it be on the search engine with a B and LinkedIn, guess what? I'm one of the first peoples that comes up one of the first individuals. So the reason we're looking at my page in is because you need to know how to monopolize your page first, first and foremost, then, from this particular lecture, we're actually going to create an actual business page, how we going to create a business page? So you're like, wait a minute, I'm confused. Why do I need a personal page and a business page? Absolutely.

Remember, you are different from your company and your company, under no circumstances cannot have a business page without having a personal page. So just like Facebook, you have to create a personal page because it shows the idea identity of the owner or operator, and then the business pages for business. But each one you're going to put different things on there. So you'll know who you are, who you represent, and who the company you are the company you represent what they do. So, just to kind of start out, you know, when it comes to LinkedIn, there's so many different ways you could generate real estate leads, you need to know the ins and outs of real estate marketing, um, just like you did for your Facebook, how you you know, you tweet off the how you get your followers. You even post on visual social networks like pinchers like YouTube, which have indicated on numerous occasions, YouTube, you want to start putting videos of properties on there, or videos of who you are what you do, because that definitely creates a huge social presence but not just a social presence, an online presence, especially if you are looking to make money in this business.

Is online and in multiple markets. Now, you have to be able to take advantage of LinkedIn and what it has to offer. LinkedIn is basically the unofficial social network for professionals. It's actually an excellent real estate lead generation in my machine. So here's what a couple are. The data has basically compiled, there are over 5000 companies found LinkedIn produced 277% more leads than Facebook and Twitter long.

Now, I'm not saying that you shouldn't use the other platforms, I definitely think you should use other platforms. What I am saying is you want to incorporate LinkedIn in it and make sure that's one of your top platforms because you can do pretty much real estate as everything on here. So we're going to take a quick dive into my personal page, and then we're going to talk about not just my personal page and creating a business page, but we're going to talk about groups joining groups. Okay? So the first thing is when you look at my page right here you see keywords evany call investor realtor, okay? Now, you see I have over 500 connections, you want to make sure you fill out and complete your personal profile as much as possible all about you your domain name, okay, you want to put in a picture on there.

This picture right here. If I was to click in search engines and type in evany Caldwell, this picture actually does come up in search engine under images because it is on your LinkedIn. You want to go ahead and make sure that you're posting on LinkedIn on a consistent basis. So for an example You can see 58 articles. According to this, I have roughly 2177 followers. Why?

Because I'm constantly posting, posting, posting. Here's a house that I have a recent house that was for sale that one of my investors gutted. Here's another one single family. These are different properties 17 clicks on this particular article, and it's not just about clicking it on here. It's about basically you want to make sure that you're going into details about the information of the property. reason you're doing that is because guess what, every single word in the year keyword, or every single word in here is a keyword is going to get you found online.

So now going back to LinkedIn, right, we've already we're reviewing right now. The articles because remember, you want to go ahead and complete your website as much as possible. So I'm gonna dive into your real deeply. Um, all star profile, your profiles looking great Industry Skills, summary polls education location position, you probably said what does that mean to me it means a lot to you, it means that this profile is 199, presumably basically it's complete as much as possible. So that's the one thing that you're going to see about the site. You with this 153 people have viewed my profile.

And with a penguin, you can see I actually have a paid membership but you don't need a paid membership. A paid membership shows me the type of people who are looking at my profile. So I'll give you a good example. Right? Look at this president, founder of heroes organization have changed now for sure what type of company pro mortgage so we got a mortgage person flipping depot. Cole banker.

Um, let's see real estate broker associate financial representative, licensed real estate broker, the CEO of cash flow LLC. Now the reason that I'm showing you all of this is because what this just shows me is the based upon the type of profile that I have on LinkedIn. These are the type of people that are looking for me, just like those are the type of people that are looking looking for you. This 53 people view my thought you will not be able to see them without a paid membership, which I believe is like $49 a month. And it gives you a lot of extra benefits. However, you don't need that I'm emphasizing it.

The reason I have it is because I send messages so say for example, you could connect with a person who sent him a Connect message Hey, I want to connect we got things in common However, let's say you want to send a person a message because they are less type in real estate investors. You see how there's people with the titles, real estate investors, and then you got people who actually physically get in their title because they ain't got time student at Fortune Builders, infinity home real estate investors. i'm john aalverson real estate investor, but let's go with someone who actually got the title and their name. So we go with someone who has the title in their name. We get a list of people who say they're real estate investors now with a membership. Here's the thing.

This is own a real estate investor at first integrity. I can actually send him a message to connect with him. Why? Because it right here is because I have a paid membership only reason why I didn't have the paid membership, I can't send that type of message. But here's what you can do to manipulate system. You can connect with a person and add a note.

So when you connect them in a note, guess what, you just sent them a message without having to pay for the actual membership portion of it. So let's go further into my site see all activity here. So this right here is a book that I am reading 199 views of this post in the theme. This is a book that I have written right here. So 199 views this was free advertising right now. That is for that was the most recent one.

Let's go to posts. Right here, we have all of the posts. This is right here was a networking event. Here's some properties. Here's uh, the Cubs won. So that was something I posted.

On there. Here is another property right here. Here's a video of me at a rehab project. And this is a property that I was actually rehabbing and interviewing one of my contractors. So things like this, you want to go in and put on your real estate investing profile for LinkedIn. So that's me going through a property that I actually rehabbed.

Now, if we go further, here are more properties down here. And these are not just properties that I have on here. So I don't want you to think like okay, well, what if I don't have properties? You don't have to have properties to put on LinkedIn. You can turn around and post articles and everything on here. So just keep that in mind.

I do a lot of articles. I share a lot articles. When we first looked at this, my followers was 2176 as well on here, my follower just went up by one to 2177. That is the power of LinkedIn. And that is what you want to be able to do when it comes to LinkedIn. We look at the articles I give, I have videos of articles of postings, I've so many different things on this particular, you know, website, then LinkedIn half because of this, it does allow me to have a huge visual visibility and presence on here.

So this is another way. Like I said, you're going to get a lot of business from LinkedIn, because people want to be able to know who you are, when people know who you are and what you represent. Now, this is something that's important to This is not about real estate. But this was about philanthropy and me hosting something and me letting the real estate world and the social media world know Yes, I'm a real estate investor. I'm a real estate and trainer but I do philanthropy work with some of the biggest politicians and community activists in Chicago. So that is what you want to be able to kind of let people know.

So now to go further down view my profile right you see my experience on here, commercial or residential go rehabs and designs real estate consultant and realtor. All the right here these all keywords specializing rentals residential properties commercial real estate land short sales are yo agent which is real estate own bpos broker price and opinion marketing director at monetary Brooklyn marketing advertising which is a market Any company that I had started my education, why your education is important. Let me explain. Because Concordia University is a college that I went to a university. So it's Columbia. So what happens is some of these connections are not necessarily in real estate, or mortgages, or interior design or new construction.

They are connections from Columbia College, Columbia College Alumni or Concordia University. So when you put your school on there, it puts you with people who actually went to those schools. So now you're constantly building your connections. And believe it or not, they may not be real estate investors. I mean, I'm sorry, low current real estate investors, but maybe they have a nice IRA. You know, somebody who's done very well for themselves and graduated with these degrees.

And it's like, Hey, wait a minute, you're doing this. It's a possibility. We connect. Now here's the thing when you connect with those people. You're able to connect with their friends to the difference between connect with their friends on LinkedIn versus a Facebook and it's not a knock to Facebook because believe me, that's still a good platform. It's totally different is you're connecting with business like minded individuals, which means their friends are more than likely just as professional as they are just as professional as you are endorsements.

You've got to put your endorsements on your real estate investors LinkedIn page, so I got view two pending endorsements, view 44 more endorsements. I am endorsed out. You said What does endorsement means. So I'm gonna go ahead and add this to my profile. What this basically means is these are people who endorsed me, Sam Evans good with search engine optimization, Darwin's. I'm working with investors he sent him go work with investors.

Endorse other people. You know, I, I don't know her personally but I work with her office. So I'm going to go ahead and endorse her because I know that this woman does good real estate investing for her clients. She's a real estate attorney. Now. Let's go view 46 more.

You see this. These This is what people have endorsed me. On lead. Bruce at six connections gave me corporate real estate endorsement rentals, six Antonio Callahan and five others gave me six endorsement custom new homes gave me five endorsement, residential homes, I get 32 blog a night 19 marketing 50 new construction three sales 41 social media eight, I could go on and on and on single family condos SEO. This is phenomenal investment properties 25 project management, believe it or not, I'm using general contracting and I've no general contracting endorsement, which is Interesting. But all of these tags on here are things that say that this is what I'm doing.

This is this, this is what I done. This is my experience. These are all of my endorsements that I received, which is actually really great. You'll also see on here, I'll show you one more thing before we really start kind of digging into groups, right? So right here, if I want to go ahead and edit my LinkedIn profile, I can go ahead and edit it right here. I can change the name of it.

I've commercial realty portfolio, meaning that again, the reason I did that that was a keyword for my title. So when somebody looked me up, they can go ahead and look it up this way. But here's what I want to do. I actually do want to change the title, right? So I want to change that title to real estate Investors training and coaching. Say up says five characters.

So I'll just go real estate investors. Turn training. Let's see if we can go with that. Real Estate Investors training. There we go. Okay.

So real estate investor training linkedin.com slash real estate investors training. So from now on that's what people will know my new LinkedIn to be now customize your profile page public I want to make it public because I want to be found this is all about on social media, you know, I want everything ready to be found. So we just save it. I didn't change anything. Again. We're done with this.

I'm going to go back to LinkedIn because it wasn't much that I was trying to do if I wanted to add it, all I would need to do is click But I'm going to go ahead and go back to LinkedIn. So we got that part down pat, keep. The key thing is to this without digging deep into my things. And real quickly if you notice other people things are popping up. Here's why long consultant. He's somehow affiliated with me momentum marketing consultant because I'm in a Chicago urban Lee Chicago Urban League does.

Not just a lot of events, but a lot of things within the real estate industry. CEO of Fortune foreclosures, if you notice, these are the people that are popping up Business Services consulting by day, but you see, they let people know that they have a normal life, you still want to be able to show that founder CEO of cloud x group. Let's see, I'm not sure exactly what this person does, but we can click on air and see but because we got so much to talk about, we just want to get straight to the point. Owner first Western properties This is a commercial company question. Congratulation kaelin Duggan. Would you actually know what that is?

Um, I teach investors, industry professionals how to grow their LinkedIn network. So again, you know, let's just see what this person says but the reality of it is, this is what we're doing right now. You don't need to have for them. They're more spend money on SEO videos, newspapers and bandit signs directly email me now he's marketing himself not interested in partnering for a piece of the back end deals. I already do those alone. Now again, we don't need him Why pay when you're hearing learn everything right now.

And of course, part of your course if you got a question, feel free. Send me a send me a question. I'll answer it for you. At the end of the day, this is what LinkedIn is all about when it comes to the personal. Yes, somebody's got food on here, right? They let you know they're normal.

And it was also done a holiday weekend. But what is her title Chicago real estate broker at Baird and Warner so she's a real estate agent, American note company performing and non performing, I could keep going on and on and on if you notice, all of my stuff is all about marketing or real estate or mortgages etc. So now here, right here which is porn important, say for example, you want to create an ad so this one is connect with active home buyers and sellers today this is an ad you want to get more leads. This is a but you could put your lead ad right here or you can go ahead and click here so you can get more leads because it is recognizing that I am an agent also. So because it's recognizing that I am a real estate agent. It is trying to connect me with Zillow website, so I can do marketing with them.

Now, the thing is, I'm not trying to do marketing with Zillow, I'm basically trying to worry about my business right here and getting you set up. So now let's get down to the nitty gritty. And you can see here settings, privacy premium subscription settings, because that's what I have job postings. You can also put jobs on here. And just as a reminder, you want to write an article. You click here, you go in and write your first article.

If that's what you choose to do. You put your headline you put your picture, remember the pictures that you're going to put, make sure you put keywords in those pictures that is extremely important for you to put keywords into the picture. Now, let's go ahead and talk about face book groups. One of the things you want to study on my Facebook LinkedIn groups, one of the things you want to do is join. And you also want to create groups to reach local community members. Okay?

So for an example, Google Plus and Facebook, they have actually countless niches of groups that allows users with similar interests to easily interact with one another. Many LinkedIn users don't rely on the platform also has groups that allows for such engagement. Search the website, you're able to basically search the website for real estate related groups to join. Some are private, meaning you have to be approved to join a group because they don't want to like a lot of solicitation or anything like that, while others are public and open for everyone. Whichever group you join, be sure to include members of your target audience, talking with fellow ages and consumers from across the country. can help you build an online presence.

So when I say talking to fellow agents or even real estate investors, I'm talking about talking to fellow agents and real estate investors that's within the groups on line. Okay? So they can actually, like I say, give you insights of their personalized including the things they're marketing, if they're ready to buy property themselves, they ready to sell if they have loans that they ready to help you do or do joint ventures. Basically, they will. You know, this is kind of like a mastermind group. So look at it that way.

If you earn it, any groups where you think you could occur, more real estate leads, you need to start your own group. You want to make it specific to your general area where there's your town, county, and even the state and invite those that you found using advanced searches to join Along with those current leads in your customer relations management, which is your CRM database, the benefits of starting a group are many. But mostly it provides you the opportunity to become a thought leader and go to resource for nearby buyers and sellers. So when you're doing your groups like I'll show you here, right? This is popping up on my wall, because this is part of the groups that I've joined. Pete asmus Real Estate networking group.

So five steps to five steps to negotiation for commercial real estate. Here's the thing, what you need to know you can post to these groups also, right? These are groups that you can post in. I only really join real estate investment related groups. So here's some of the groups that I'm in starter groups IE marketing, media and marketing, real estate networking, luxury real estate, he has another one called cash. Well, professional women's investment groups Chicago sales women in business, real estate referrals.

Women's Wear Daily LinkedIn Chicago after work this is huge after work professionals and networking you probably said Well okay, I'm not trying to go to the club or bar no but you need to network. Again key word is professional homebuilders, networks, hard money loans for commercial deals. You'll see the most recent conversations my first agent media pros, magazines online, real estate lawyer network. So this is all nationwide. One is better jobs opportunities have no clue why this is on here. Probably you know what, this was only here because I was looking to be a sponsor on this right here and it was for the purpose of basically getting more people because when I think of wine, I think of spirits.

I think of people you know, I'm a little more I'm not gonna say upper class but I was looking is a certain type of class basically. So that was one Illinois realtors, Chicago meeting and events industry, homeowners for homeless veterans organization. Why was this one important? Because they have a lot of programs for the veterans under real estate related that depending on what entity you're trying to join, there is something for everyone. Northern Illinois, real estate magazine, Illinois wholesale real estate network, real estate, short sale, event technology, Illinois real estate license act in industry update. So I just want to show you, you know, how you can turn around and join a group.

Now create a group, if we wanted to create a group, we could go right here and create a group in which I will create a group for Rei investment society at one, one point, but right now we're not gonna focus on creating a group but you see how Easy it is standard group members can invite other members through visible search, unlisted group only owners managers and moderations may invite members group is hidden from search results. So you know, there are reasons why people do that such as, are you deciding to have different membership levels, whereas if you are a member, you only you have access to proprietary things that other people don't. So this could be a reason, or this would be a reason why people don't have that they want this to actually be private. So that's just like another way for you can, you know, create, let's say, your own private group, and how you can still monopolize off of that, you know, this is a way you could share information with other investors or wholesalers.

So let's go back to LinkedIn right back to the homepage, because what I want to do now is go ahead and create an actual business page. Again, you cannot under any circumstances create a business page by itself business page has to be created with a personal page. Since we've left the year by Chicago wholesalers deals that net this person actually posted on here. So you can see how powerful LinkedIn is. Because now I see that there is a deal alert for brick single family in Roseland $42,000. Now, let's go down Do I think that's a good deal?

That's not for me to say, but what I will say it's all about knowing your market. You must know your market before you just jump on deals. Okay? post a job if you want to post a job. If you want to advertise, you can Here's your advertisement. advertising on LinkedIn is extremely inexpensive.

It's probably one of the most inexpensive things that you can possibly do. Do I suggest you advertise on LinkedIn right now? No, what I do suggest is, you go ahead and create your LinkedIn profile. That's what I suggest that you go ahead and do is create the LinkedIn profile you can see right here on Manage is extremely easy. This gives you all the information, create your company's business page right here. But what we want to go ahead and do right now is focus on creating a company page.

So to go back to it, remember your personal page, you will click on work. This is like your your work platform, right? You want to go to create a company page. So we're actually going to create a company page right now. So here we go. Our er investment, society training and coaching and training.

Okay, look what just happened. It gave us a new name LinkedIn comm company ra s society comm coaching and training right. Now I verify this Create Page. So now we're creating our business page for here. So because we are going to be doing this together, I know how to do this, but I want to be fair let you kind of see this. As we look for now getting started and a great first impression of Canada is by adding a logo cover photo that represents your company give Canvas full context around your company by filling out the company page, blah, blah, blah, want to have international presence.

Don't forget to set your company name and company description, each language of your targeting. So we're going to get started. Now, the one thing about your LinkedIn page, the very first thing is, you want to add every last detail about your business page or your company page. Once you've signed up for business account on LinkedIn, fill in all the information about your company or your page as you would for any other social network. This includes your real estate, website URLs, links to other social accounts, your bio outlining your experience and real estate and the areas you specialize in, like selling certain types of homes working in certain price range, doing working capital, business funding, you know, whatever you did, you want to go ahead and put that on there. So your header image should always include unique information about your business perhaps you're at the highest, you know you're the highest sales agent or you are the most sought out real estate wholesaler.

So right now, I want to start out by updating a background photo. Okay, so we're going to go ahead and upload a photo here. And what I'm going to do is basically go to our pictures. This is the picture that I want to put on here. If you notice that Rei coaching, please make sure whatever you do, that the photo that you use, actually have Amazon is is tagged properly, so don't have it in JPEGs JPEG 69359 make sure you actually label it. So I want to and upload a logo right here because we now we just did our back that actually might be too big, because other things I didn't mention your pictures should represent your pictures actually should be the right size.

If the pictures are too small or too big, then what happened is it will not upload properly so make sure that the picture is the right size for to actually upload correctly. Okay, once you upload the logo, you notice again, this logo will actually fit as it shows the name. It says Rei investment society coaching and training logo, again keyword you want to label it correctly. The next step is going to be to put the company description. So I have the company description that I am putting here. actually shows that we have 1742 characters left.

So what I want to do is finish copying and pasting. One year. So we're done there. Now let's go ahead and add a specialty. Our real estate investing real estate training real estate coaching real estate, mentoring real estate See, let's say real estate in estores. Remember these all keywords these all specialties get a maximum of 20 hard money lending, real estate education, real estate, wholesaling.

Real Estate, flipping, real estate market place real estate funding, even It was our money again, these are all key words that you want to go ahead and use fixing And flipping properties new construction real estate marketing, real estate. Real Estate, home loans are actually not we don't do home loans, but investment loans business lines of credit international real estate training, international real estate investing international joint venture partnership so I don't know if there's 20 but this will be going to do right now. We're going to put in our address. If you don't have an address, that's okay if you're virtual, we're going to put in our website, real estate. Coaching and training.com our company size we have close to 50 people industry right So let's look for real estate. Why you need real estate is because you want to make sure people find your business.

So if we don't we're going to put an investment on here but let's continue to go down. Real Estate There we go. So we got real estate. You're founded in 2008. Select company type is privately held, it's not public. And actually is the education institution, search for groups so we can add a maximum of three feature groups.

So let's add some feature groups. So let's go real estate. Investors. There we go. You notice a few popped up. Real Estate Investment Group 60,000 members Real Estate girl investors rising capital real estate pro network 25,000.

Um, let's see. Let's see. Let's see, I'm still looking for a good group for us to join real estate master real estate professional referral group. I can't remember if we did that one, but we'll see. Nope, we didn't do that one. That one have 118 members to it.

So now we've done that on this particular page, right? Everything is filled in, you want to make sure everything is filled in as much as possible. So we want to go ahead and publish our new page. Our new pages actually complete now. Okay, so as you can see, we have everything down. Here are the groups.

Let's go ahead and go to member view. So people can take a look at to see the new, basically business page that you created, or we created together. So again, you know, we kind of put the banner up here, professional membership, this is the banner that's right there. Make sure the banner, you know, is not too small. If it's too small, it's not going to fit but you could always go to your tools online. So one of the tools online that I use to create a bigger image is the paint tools.

And the way you got to pay to this every time you try to upload the photo, if it appears to be that it's not fitting, because maybe the image is too small, then the best way to go about increasing the size of the image By clicking on the photo that you're interested in, right click it. And then usually to your left no matter what program are you using. Mostly everyone should have a paint tool on there. When you open paint tools up, it asks you do you want to resize the image. So you want to resize the image to increase the size for the purpose of getting the image that's going to fit there. So now once you've done all of this right here, it shows all of the detail information about the company.

All of the groups that was joined just that fast. So we see manage page we are back because we see exactly how people see this particular web page for the new LinkedIn for Rei investment society. This is what you want to go ahead and do for yours. What it did was it actually took me back to my My personal web page, as you can see right here, real estate, investors Avenue call investors, realtor. So it kind of took me back there. But again, if we want to go ahead and take a look at the company page, now we can actually go to our API investment.

And you see, it pops up right here. And what's great is you still have another company, Rei, capital investment. But this one pops up right here. That's the name of the company. Someone again could click on here, turn around and look and see what the company has. The company has joined groups, so we're fine on it.

Now in the future. If we go back to our homepage, here's the best part about this. We write an article We can still go ahead and write our article. But now what's going to happen is our article, we can reflect that article to our personal and our business page, or we can reflect it to our personal or our business page. So again, LinkedIn is extremely important mine to grow your business monopolize your business and be found online. I hope that this LinkedIn tutorial was great for you and you are able to be able to start your own real estate investing business today and become a successful real estate investor and real estate wholesaler.

I am your trainer evany Caldwell with our AI investment society. And good luck creating your first LinkedIn business page and being found online.