Welcome back. In this video, we're going to talk about a big thing that you can do for local businesses, which is optimize their ranking in Google Places. So what is Google Places? Well, Google Places is a directory of all local businesses. Google Places results show up when Google identifies a search term to locally targeted traffic IE Knoxville plumber. Okay, so Google automatically generates results from other online directories and websites like yellow pages, Yelp, etc.
So you want to claim your business or your clients business to update and customize the information that Google shows in Google place results and we're going to show you exactly what I'm talking about here. And then you want to optimize your Google Places listing Okay, use keywords and business name and listing title example premier plumbing, Knoxville, plumber, you want to use keywords in business description. Okay, how about Update contact information, you want to show the website URL, and then ask the customer to leave reviews. So let's take a look at Google Places. Okay, so here we are a Google search bar. So all we're going to do is just type in let's type in Knoxville, plumber.
See what pops up here? Alright, so we see we get our advertisements up top and our advertisements on the side here. We also get a map for Knoxville plumber, which coincides with Google Places. Then we also have our organic search results, which is just the SEO free traffic search results. Here down here, though, you see that these are the listings that Google has in Google Places. So you see here that this person has Knoxville plumbing inc.com and their keyword Knoxville plumbing.
Okay, so that shows up is number one in Google Places. Got Scott's plumbing, Scotts plumbing dotnet. Okay, because they have this address updated here, they both show up. Okay, so it's really important to have your business contact information in your site optimized to show up and one of these top reviews here, okay, because people don't like to spend a lot of time looking around in Google and going to other pages, they want to just click right here and go to this site, okay? Because that's the one that shows up. And it's the same way on a cell phone.
So you want to make sure that you're letting your customer know that, hey, you know, you need to optimize this and I'm going to help you do that. Okay. And if you're, if you're going in to the business and you're typing in a keyword, and their business isn't showing up here, and a local search result, then that's definitely something that they're going to need your help on because they're losing a lot of traffic and they're leaving a lot of money on the table.