John concludes this quick course discussing the "Winning Recipe" - all the ingredients you can use to create an outstanding plan for a great business. He walks you through how to use each element from the lessons in this Kourse, completing the integration of all you’ve seen and heard. Putting it all Together • What are the important points to recall? • What is it important for high tech startups? • How do you create a “final integration”? • What makes a “Plausible Story?” • Apply to your work John returns to the purpose of this quick course: • Learn about real startups • Grasp secrets of the winners • Equip you for better success And explains the resources you now know you’ll need to acquire. And points to your back of tools you’ve gathered by completing this Kourse. He returns you to the Kourse Focus: “How to convert an original idea into a great business Then John shows that “You’ve learned a lot!” as he walks you through each of the ingredients for a great recipe: • Process • Strategy • Unfair Advantage • Funding Sources • Business Model • Business Plan • Ideal Customer • Marketing • Selling • Branding • Public Relations and Advertising • Financials • Operations • Legal • Leadership • Managing • Recruiting and Retaining People • Pricing Your Deal • The IPO He reminds you to start with the heart of a great idea: • Figure out what is Compelling? • What gets the customer excited? And he includes a discussion of leadership, managing, culture, recruiting & retaining people. Finally, John gives you a hearty “Congratulations! You did it!” and wises you The Best on your Adventure!