John takes you to a world overlooked by all but the most victorious marketing minds: the Visual Hammer. He explains what a Visual Hammer is and it's objective. Then proceeds to show you how to create one. John spends time discussing how to bring emotions into the choice of Visual Hammer. Then he walks through 10 kinds of Visual Hammers. Real examples of famous brands are used to explain each kind. 10 Hammers: 1. Shape: Simple 2. Color: Opposite 3. Product 4. Package: Different 5. Founder 6. Symbol: Visualizing 7. Celebrity 8. Animal 9. Heritage 10. Combinations John then shows the important elements needed to be prepared before you begin to come up with a clever Visual Hammer. When you complete this Kourse you’ll be able to create and put to work the most overlooked tool used by world-class startup founders who established great Brands.