This course is about how to create a critical weapon for your upcoming marketing battle. It’s about the creation of a clever Slogan that becomes the Battlecry for your idea as you charge into your new market – where you’ll face fierce competitors. John reveals what serial entrepreneurs have done – well and not so well – with slogans for their ideas. Examples are given of slogans that powered ideas to become great brands, while others are shown to be disappointments. He explains the selection of a slogan is part of the process of crafting a real brand, and thus deserves careful and focused creativity. John uses famous brands to explain the purpose of the slogan, its major function, and the ultimate objective. He gives examples to clarify the importance of the careful selection of words that the Brand requires. And John spends time explaining one of the secrets serial entrepreneurs have learned: Great startups create and set out to dominate a new market category. He discusses the importance of not making errors of Abstract versus Specific wording. And where many brands trip up misusing Taglines. John discusses the tests for Ideal Customers to retain Memorability – mental glue – of the slogan attached to a Brand. And he explains how to use the Slogan as part of spreading your Brand via Word-of-mouth. John walks through examples of Slogans, going through 7 sections, revealing tips and tricks for crafting a Slogan Battlecry: 1. Rhyme 2. Alliteration 3. Repetition 4. Reversal 5. Double-Entendre 6. Leadership 7. Combinations When you finish this Kourse, you can immediately start crafting a Slogan that can become your Battlecry for your plan to build a brand that becomes a powerhouse, dominating a new market category.