Hi, welcome to a brand new session. In this session we are going to discuss how do you identify the right target audience? Because as what we have discussed in the previous video, we all understand that not everybody is our customer. Some people will appreciate what we do, but some people just don't. So in this session, I'm going to share with you how are you going to use a very simple tools to identify the right target audience? Have you ever went ahead and categorize and segment ties customer based on ABCD?

Here I'm going to show you a simple method. How are you going to do so you go ahead and take out your customer database and you categorize them into a different category ABCD category. So let me explain what are the different women these four type of customer? Let's begin with the B type customer B type customer is what I mentioned that at the basic customer. These are typically the headlines. customer that we have, they are happy with your product and services who are consistently giving you constructive feedback and always pay you on time.

So these are all the happy customer that you love to keep them. Apart from the B customer. We do have the a type customer who is just awesome. This app the customer who are basically your raving fan, they just love you. They're not only similar to the basic type of customer. On top of that they always trying to recommend their friends to you.

So this is basically the your friends whatever you do, they just love you. So in business, we like to keep all our amb customer really happy and put all your marketing resources to find more of them. But apart from a and b customer, sometime we do come across a customer who is categorized under the C type who is the complaint type. This is a customer who always like to take advantages from you You can always ask for a discount, or whether you do provide them a free gift. They might also give you a hard time if you do not satisfying their needs. So this customer consistently come back and complain and give you some some headache, and whatnot.

So these are the customers that you may not want to focus that much of your time on them, rather than whether Can you educate this C type of customer into better understanding on what you do and promote them from C into a B type of customer. And lastly, in business and this other customer that we wish we never had the D type the date customer, this customer always constantly waste your time and effort. They never seem to appreciate what you do. And in some cases, they do not pay you on time or even having the intention to pay you at all. So if you haven't This D type of customer, please get rid of them. You don't want to spend your resources, money, time and effort on this C and D type of people focus your resources on all those A and B.

So if you take out your customer database and spend some time categorize them into ABCD. And let's see from your database, what type of customer Are you particularly attracting? And you might want to change here a little bit just to focus most of your marketing resources and time on the A and B type of customer. Forget about the CMD