On the last video I have shared with you 25 different lead generation strategy. And if you look carefully on the strategy, whether you are going to hire a salesperson participate in any exhibition or even having your own website or this strategy requires some form of investment, and some of them are not cheap, but the problem is not all leads generated will automatically become your customers. So, therefore, in order not to waste your investment and put your money in vain, we need to implement another strategy called conversion. How can we convert a lead into a customer? Let me show you this very simple example from McDonald's. If you happen to travel to Korea, and you don't speak Korean and read Korean, do you have a problem buying a Big Mac in a McDonald's in Korea?

I don't think so. Right? Because by looking at this very clear, simple display, you will be able to order your Big Mac. This is one of the simple idea how can you help someone who don't speak Korean buy a Big Mac from you if you are in Korea or any place in the world. Another example over here is I have display for different type of medicine Do you able to pronounce accurately on the name of this medicine? Apart from panadol I will not able to pronounce the other tree and this problem not only happened to me I believe that there are also many other people facing such issue.

So in this company help they are very smart. They have repackage the medicine into a very simple cup and easy to understand. For example, if you cut myself help I cut myself. I will protect this green color medicine. Help I can't sleep. I will just purchase this blue collar Madison So I make my product packaging very simple and straightforward to help my customer to make the purchase.

So over here I'm going to share with you 25 different conversion strategy that you can apply on your next marketing campaign. And but one let's look into the value oriented strategy. We can always write a guarantee for our customer. Why customer typically don't buy from us because they are worried they don't trust us. They don't have confidence in us. So in order to overcome customer worry, we can always write a guarantee.

If you don't like my product or services, we are giving you back a 60 day guarantee. So there is always money back guarantee that you are not in the losing side. You can always print a benefit lease on your product on your website. Why a customer should buy from you metry try before buy before you purchase my product. You can always try this world. Very well income if you are in the FMB industry or you are selling cars at added value offer what are the added value offered that you can give to your customer when the purchase having a high visual manual display just like what Matt Donna D six recommendation if you are in the restaurant business or do always remember to add a CEF recommendation to your most popular dishes.

Having customer testimonial is also a way to improve customer confidence why they should buy from you and what other people say about you. And of course you can work on the sales oriented process. Okay, meaning that you can always sell exclusive, a limited edition product just to create that scarcity. And always use a to b sales tactic for example, you can always ask customers to choose between a white collar t shirt or a blue colored t shirt A or B, or you as a customer, you want to pay by cash or credit cards A or B option. Number three, having a sales trip just is to enable your salesperson would know what to say when they meet not with customer. Number four or for ABC package when you are offered different type of package allow your customer to choose between a B and C phi have been a follow up script and always keep follow up with your customer.

Number six, provide a product sample or product demo, let your customer try and play around with your products. Next, let's look into the process oriented strategy. You can always have an FAQ frequently asked question is that up on your website? And so some of the frequently asked question by your customer to help them understand why it's the benefit of your products. Having an easy payment plan and financing. Just to make your buying purchase money is no longer a concern where They can pay by credit card and turn into several easy payment plans and metry educate how to buy and what to do about your product.

Having a transparent product price list make it very easy, very transparent pricing that you don't have to go ahead and record your customer about your pricing. have extra on hand. My six before and after photo if you are in the beauty industry you've got in the gym, make sure that you display the before and after photo to show that your product effect and the services that you are providing the same one as we have discussed at the product offering session. Having an easy entry product is really really important. And lastly, if you are able and have to have the facility to host a corporate visit, please do so this is a very simple way to improve your customer confidence. about your business when they tour around your office or facility areas, display any awards and certificate that you have worn in the past, sell on emotion and dream, make sure that you do so because Apple does it extremely well.

And before keeping the smile, always smile to your customer and whoever walks in and you have come in contact with five have a company profile, as in some occasion, customer may require you to submit a company profile and do do your company profile properly. Okay, let's do a quick summary on these conversion strategies of your choice. Okay. Ask yourself this question. Do you recall your conversion rate from leads to sale? Do you know what is the conversion percentage from your leads to sale?

Yes or no? Do you have a still script and process which are documented So make sure that you do have this in place and are your sales process and all other processes simple. Similarly, choose at least five conversion strategy to be used in the next 90 days. Share with your team member why this strategy is being selected. And also bear in mind being helpful and friendly is one of the best conversion strategies. Keep the smile remember this.

Okay, finally, before we end this video, I just want to do a very quick recap, customer is equal to lead time conversion percentage. So do always maintain a customer relationship database, make sure that you do have your customer name phone and email. This is where you can constantly keep in touch with them. And also invite your customer to like your Facebook. If you have a WeChat or any whatsapp group that is available invite customers to this communication Perform follow up with your customer with consistent call email Facebook groups use visit is and invite your customer to any of your future events. Okay what so what happened to some of the leads who are not converted they have into your database but they have not become your customer.

Make sure you also keep a separate database in terms of their name, phone and email where you can do constant follow up with email marketing and make sure that you include facebook pixel into your website page. Right do consistently follow up and also re invite all these people into your future events.