Right, we have now completed part one of this winning marketing formula leads generation time conversion equal to number of customer right now we're going to move into the part two of this marketing formula, whereby our sales and revenue is equivalent to the number of customer times the number of repeat transaction and average spending of a customer. So we put this with a number let's say we have 300 customer, on average, they come back two times, and every time they spend hundred dollar reverse, and therefore we will have a 60,000 sales. So this will be the two sides of the winning marketing formula. And in this video, I'm going to talk more about repeat transaction. How can we encourage our customer to come back more frequently to do business with us? So a very common strategy that people use is what we call membership cuts.

So you provide them a membership like this, and you'll When every time a customer come and do business and use your service, you get a chop. Right? But this is one of the many times as usual I'm gonna give you 25 different repeat transaction strategy. So let's look at the first column. This is product driven. You can have a top product of a week of a month to encourage the customer to come back because of this top product.

And to have a Starbuck tumbler strategy this was about do brilliantly, the sell their tumbler and every time you purchase using that tumbler you get a discount on any coffee that you purchase. matric create new products and services on an off you can create something new to attract the customer to come back. The Fall offer coupons on marketing materials. For example, if you are giving away kolender on every new year, make sure that you print coupon on your calendar. Make sure that every single piece of flyer brochure that you're giving away. There is a coupon to be cut at the corner of the flyer to encourage people to use this coupon and come back and do business with you.

And of course, you can always offer a prepaid card allow customers to bang in some money in advance and use this prepaid card for every time purchase. Second, let's look into the service driven if you are in the service industry always offer a customer contract. And this is whereby you can lock your customer for a longer period of time. Next, we look into the service driven strategy. Number one, you can always offer contract if you are in the service industry, meaning that if you are able to lock your customer for a longer period of time by using on contract, you'll be really wonderful. But too frequent buyers program and this is one of the airlines the hotel normally do having a membership VIP cards.

Get your customer to pre sell pre order or pre booked on your next visit. So if you are in the beauty industry, you can get your customer to pre book your next visit. free upgrades for more royalties. This what airlines do offer subscription basis. This is really common these days that if you can get your customer to subscribe over a period of time about your product or services, it will be wonderful offer deal on the next purchase. This is what you get your customer some benefit on your next visit.

If your customer buy over a certain amount of value, you offer them incentive or even though rebates. Okay process driven. This is where it's more about customer service. You You can always have us after sales touch after a customer have purchased something from you, you do always touch them by providing excellent customer service higher customers service personnel to do so have a reminder system if you are in the car repair mechanic industry, always remind your customer when is the due date for the next car services. Number four, deliver quality consistent and reliability. This is really important, except for trade ins, create surprise moment for your customers.

And lastly, this is some of the other idea that you can do for your customer for more repetitive business, or for special card birthday gifts. You can always run a competition get to get your customer come back for more clothes, store sales events, organized any keen parties and events of becoming friends with your customer. This is something really simple and always remember your customer name. So here I've just quickly put into a summary. What are the most effective strategies to attract customer to come back. Make sure that the strategy that you pick doesn't eat deeply into your profit margin.

You do want one to pick a strategy that going to cost you a lot. And as you should select at least five strategy of the next 90 day and educate your team why the strategic are chosen