I'm also providing you another framework called the customer gurgi. To help you further analyze what your customer pain and frustration and identify their goal and desire with this information, we can better help our customer to achieve what they want to achieve. So let me show you very quickly how you can use this customer go great. Okay, first you need to identify a target customer. Ideally, what I would suggest is your class, a customer, the awesome customer, and you should identify by them as a person or by a company. And in this example, I'm going to use as a person and this Mr. David who is 30 years old engineer, and he is looking to join a gym and assuming I am currently running a gym, and I want to convert Mr. David into my customer.

At first I need to understand what is Mr. David Hate and frustration, David currently is overweight and he gets hired easily one The reason is he do not exercise frequently. And he also fear that if the problem continue the overweight my costs are done inconvenient not only to himself, but also to his family members. And because of his poor health condition, it will definitely affect his working performance. And he is definitely will read by his family member. And he has a desire and goal that he wants to make changes. He wants to lose 10 kg and he wants to improve his health condition by exercising three times per week.

And what can our gene help him to do? Right We can help him to get into the right body mass index, living a healthy lifestyle and a and allow him to spend more time with his family member. So this is a basic, custom Mongo grid that we can use this format to understand our customers. What are their pains and how we can help them to achieve what they want. And lastly, let me to show you this final framework, the target market evaluation tools. After we have gone through the awesome customers snapshot and also the customer growth rate, we have able to identify certain data from our target audience, the niches that we have.

So we're going to use this final framework to gather all the data together and then to decide on which particular target segment or niche we're going to focus our marketing resources on. As you can see, in this framework, we're going to start with the who, who are these groups are people based on their demographic and psychographic? Second, what what other problem do they have? Can your A to B solution help them to resolve their problem meaning that Do you have a product or a solution to transform your customer from point A to point P and the tree where, where can you find this group of people? are they located online? offline.

And number four, why? Why do they want to choose you over other supplier? Can you do it better and have a fifth? Can you make a profit out from this market segment? Is the market size big enough? And is there a potential for you to generate a recurring revenue.

So I'm going to use the fitness center as an example to illustrate further. After our data analysis, we found out that lady who want to lose weight from age 20 to 40 is our first niche. And our second niche we also found out that men and women who want to do regularly exercise age between 25 to 55 years old, most of them are professional. And the last niche that we have is male who want to build a six pack body, ah between 425 to 45 years old. So how is our program able to help them with this office lady, we have a super slim package to help them and where can we find this group over ad is offline we are targeting on the banking district on online Facebook and this particular lady is is following on a particularly Facebook page or join a certain Facebook group and why to this customer want to choose over you That is where is your purple cow that is where your call advantages can be to pitch to this group of people why they should join in you.

And lastly, you should ask yourself the million dollar question is the niche that you are going after, do they have a big enough market size? And what is the percentage of market share that that you are looking at? And do you do this super slim package that you are offering able to generate recurring revenue for your business? On the second is same thing we have to help the package and they are from the different targeting area. What are the core advantages and do they have the right market size and whatnot? Right?

So this is The simple way for you to further analyze it understand after you have gathered all your data, and you group your data together and you are able to identify on the niches, and right now is is for you to decide are these three niches which one should you go after fuss and to spend your marketing resources wisely