Next is talk about the marketing plan. Keep in mind, the marketing plan in itself may not be represented as a huge section in the paper. So you want to mention some of the things you're doing in marketing and kind of your direction, but you don't have to have a plan in the paper. And we'll go over it in a bit. So you kind of want to include how you're going to get the word out, like what you guys are going to do to get in front of your customers. You want to describe how this team and this this venture grows.

So how you intend to add to the team to the ecosystem. So sometimes that's adding a type of customer. What you really want to do in the paper is show that you understand who your customer is and what their needs and wants are. If you can include charts and graphs do that by all means. So really, you want to convey that you're going to take a certain action or a certain plan of action, and you're going to get this result that this entire paper in this entire video. Interest centered around and you what you really want to do is show that you have some sort of value that the existing market doesn't have.

So, we're going to see some examples of how people include this data in their paper. Let's look at Nexo as an example. They put some information about how they bill acquire customers and market so we'll use this and their customer acquisition section. They talk about drawing upon the long standing relationships of the parent company, which you may not have. But if you do, that's a good idea. But you really want to talk about what you're going to do if you have campaigns coming up, because remember, this paper is a selling point for everything you do after before, during and after the sale.

So these guys intend to do airdrop campaigns, they're going to get out and be a part of certain conferences and conventions. You may want to mention that stuff. They also have referral and affiliate programs and if you had that and it's very organized, you should mention In here, also you can talk about partnerships that you may have or that you are in the process of development. And these guys do it well here. And then generally people go into some form of the roadmap or discussion discussing what they'll do in whatever stage so as you can see a lot of papers don't actually include their marketing plan, but if you have it and if it's your product, you may want to include it.