Welcome back. This is public speaking of 102, working on it, the speech itself. Now, before we write it down, remember the same, it's not what you say it's how you say it. totally disagree. How you saying it, which we've learned in one on one and you'll learn more stuff in one or two and when a four is how we deliver it, we have that obligation to communicate correctly. The skill of the mouth.
It's in the eyes, you have 40 seconds. But it all comes down to content. You have to have good content, and good content is going to measure up to your intent. Now how do we measure Good speech? Well, it's simple. We have an intended outcome, and net speech must draw our audience towards that outcome.
That's what measures a good speech. How does it change the audience to where you want to go? So we need to know where we want the audience to be. And we apply three things. We are going to inform them, we're going to persuade them, or we're going to motivate them. Those are the three things inform, persuade, motivate, sometimes we will do all three within that situation.
Now situation is a key. I had to do a keynote speech at a end of the year function for our organization. And it started at seven o'clock in the evening, and one of the dignitaries was lost, so we had to wait. In the wisdom of the night they decided to give everybody wine on the table until the dignitary arrived, the dignitary only arrived to hoppers nine and notice nobody had eaten yet. So I had now had to Do a speech, wonderful speech. And the situation changed how much content are used because they understood they wanted to eat.
When I stood up now to motivate them, they were highly motivated. They were motivated by too much wine and the need to feed. I had to shorten everything and still get the delivery across, and what was my intent to motivate? So I cut out all the informative stuff, I cut out all the persuasion and I gave them a nice motivation, and I shortened the speech. So we could go all eat, and then I became the hero because it wasn't as long as they thought it was going to be situation is going to change it. If you're going to go and inform people you must know your facts.
Don't say that you say, you must go find the person that says that if you are unsure about your effects, and it's a common thought that people have, you can Say, I've heard it said, or it's been said, if you're going to use something like a research with the guys in 1950 to bring the names in, there's nothing wrong with saying, john Maxwell sit. using him as a reference. You can even throw his book in, and I'm sure he's going to greatly appreciate it. You can tell third party stories to bring FETs into it. One of the things that makes me really, really good at what I do is the people around me, I am fantastic at what I do, because what I do is I tell other people's stories. The you might see it in a magazine, you might have been to university, I've seen it with my eyes, I have heard it with my ears.
I have actually met the people or I've done the stuff. Now sometimes I'm that guy, but I'm not going to use my name because that situation is not going to help if I use me as the person. I can say there is this guy that had to do a public speaking engagement and everybody got Before he could actually speak, now, I'm that guy, but I'm using it as a third party. Because sometimes when I tell the story about a third party, you feel a little bit more secure in engaging me because it's not to me, you can say things like, I think the guy was a stupid idiot, he should have done that. And if they know it was me, they're not going to engage because they don't want to tell me that I'm an idiot, especially publicly, I will use a third party. And obviously, if you're going to do something inaccurate, you have to take a deep breath because you're giving them a moment to rip that guy apart.
But it's good for you because you can profile your audience. I like to profile my audience. I like to meet my audience before they actually even know that I'm a public speaker, but that's on one or four on the day is you can go and learn how you prepare yourself for the day because it wasn't as long. Definitely key is about what you say that is very important. What is intent? Do we want to inform them?
Do we want to persuade them? Or do we want to motivate them? Remember situations can change, go do a lot of research. It should be, especially in the beginning. For every one hour that you want to present, you should be spending at least six hours preparing. So Off you go, and remember, put it all together on paper and you will go and find the module that will teach you how to learn your lines.
That's an exciting one. So get going till the till next on the bow Yeah, he's mad.