So by now you should have a good understanding of how to set up a business manager account how to set up tracking and really what the different pieces to a campaign are, or running ads are right? You have here you can here is where you can choose a different ad accounts. Here is where you set a campaign and each campaign you have multiple ad sets. And within each ad set, you have multiple ads, right? They can't the the ad account level is for every client that you have. So every view so if you have three clients and you have three ad accounts, and then for the campaign, that's where you kind of dictate the strategy.

For certain things that you want to launch, if it's a branding strategy, or if it's a lead generation strategy. Typically, you're in a lead generation space, so you only have one campaign. But if your client looks is looking into other things, then you could help with that as well. So then, as I mentioned also that each campaign Multiple ad sets ad set is where you're specifying the specific targeting. And then ads is you have for each ad set, you have multiple ads. So for example, if you want to test a dog picture versus a picture of you on a beach, right, let's say, just as an example.

So now I'm going to walk through now that we've set up the pixel, which is a block of gold code that we put onto into Click Funnels. Now I'm going to show you how to actually create the ad. So I'm going to go here. So I'm going to start over, right. So on the left here, it shows you basically the different parts, right, this ad account is ad set, and an ad. So first, we're going to create a new campaign here.

Right? So here is where you can choose the different types of campaigns, right, the strategy that you're ultimately trying to do. For some people, it's getting more traffic to their website, right. Some people might be brand awareness, it might be engagement, right? Maybe you to target people who typically like a post or share a post more often, before purposes of this example, we're going to use conversions because then they we just want more people to drive more leads. In lead generation, typically you're either doing this one or engagement.

Actually, it's interesting because you're you should be ignoring this. So going to conversions, and then I'm going to call it demo the generation and then just leave these unchecked, and then set up an account. I'm just gonna continue for now. So now I'm at the ad set level, as you can see on the left here, now what we have to do is we have to choose a conversion event. Right? We set this up in the last lecture in the last lesson.

So now we want to choose a lead, right? Because ultimately, we want Facebook to optimize more towards people who are more likely to become a lead Right people who are more likely to be a customer for our clients. So that's the first part. cancel this. Now we want to target by location, right? So I want to I don't want to just do a target everyone who is in this location, right?

I want to target people who actually live in my area, right? I don't want to target someone who, let's say my client is a real is a dentist, right? I don't want to target someone who is traveling to Los Angeles for the week to visit as a tourist. Right? They shouldn't be seeing my ad to go to the dentist, right? That just doesn't make sense.

So I'm going to people live in this location. Actually, very quickly, I'm just going to name this dentist lead generation so that we have a standard going forward. And then also on the ad set name, typically, this is where you would identify The targeting, right let's say you want to try your targeting. Let's let's, let's move on for now. And then once we've figured out the targeting, we can change this. So people who live in this location, I'm in Canada, but let's say you wanted to target Los Angeles, right?

Let's just say the actual city only, right? So it's probably around this region. And then we want to, let's just, let's just, let's do a 10 mile radius. So on the age range side, typically I want to target people who are 23 and above, just because they these people typically have a little bit more disposable income and are more likely to act as a lead for your client. on gender depends on your business language. I'm going to set it to English Just because typically our ad will be in English and we want to target people who are actually speak language.

So for detailed targeting, this is where you can get a little bit more granular and target the people that your client is going after, right. So there's a lot of things that you can do here. If you're a homebuyer, if your client is a realtor, for example, then you would be one, you would want to target people who have expressed an interest in real estate, right? So that there's an example of that their real estate interest, obviously don't want to be targeting real estate brokers with people who are the job title real estate broker. So what you would do in this case, for example, you set up real estate, click that and then you would want to exclude people. And then again, search real estate broker and exclude that random you can include more obviously, to be a bit more thorough.

If you want to kind of dive into different interest targeting or targeting in general that Facebook provides you with You can do is go to click Browse here and you can see the three categories, typically demographic interests or behaviors. And then you can kind of, kind of explore and see what there is right? A lot of things to choose from here. What I will say though, is that these things do change from time to time, Facebook makes a lot of changes to their what the kind of information that they provide you. So you should, you just need to be mindful of that. So the next piece is expand interest when it may increase conversions at a lower cost per conversion.

Anytime any ad platform says that they're going to help you, you really should take that with a massive grain of salt. I would unclick this just because this, this is really just another way of Facebook of saying that, you know, they're going to spend more money for you. So just just unclick that. With placements. You don't want to just do recommend it because again, same same concept here. You don't want to just let Facebook Spend money wherever they want, I would go to Edit placements.

And then I would choose only thing is feeds, right? That is typically the highest converting placement. Right? So that's when you're, as you can see here, you're just scrolling through your Facebook and you come across an ad with that usually is in the form of an image or video, right? That's what it looks like. And then I would get rid of everything else.

Typically lead generation feeds work the best. Other thing you can change here is mobile desktop, but typically I just leave this as default and that's fine as well. And all these other things you can leave as a default as well. The only thing that potentially would want to change is that as the budget, right so maybe a good starting point is $5 typically, right? So that's that's setting up to the ad set. Again, the primary focus of this was the finding the targeting and who you are Want to be showing your ads to?

So I'm going to click Continue. Right so now I have the option of creating my actual ad and and then you can also see what that looks like. So first you have to choose a Facebook page, right? For me it's smart income today. And then I scroll down I want to choose, I want to use only a single image or video for my ad as my format. And then I want to upload I'm just gonna use a free stock image for now just to make things simpler.

This person so here on the right, you can see the ad preview, right? So with my website URLs, he's more income today.com that's my blog. Right? And you can define some text before, above image so it's like Let's say secure your spot in my new the generation course off for a limited time only. And obviously you can be a lot more creative. I just, I'm just putting some text here to show you what that looks like.

Right? It just populates as soon as I put this in, you can add emojis to capture people's attention. copywriting, which is really writing the right things is, is really an art at the end of the day, but you just kind of play around this and kind of get a play. Sorry, get playful with this and writing something that really captures people's attention. Right, so the headline is this piece here. So it could be lead generation.

Course discount, right? Again, a lot of work that can be done here to improve this. I'm just showing you what this looks like. And then the display link, you could have, let's say smart, smart income today.com slash lead gen. Right. So it doesn't show in this preview right here.

But in desktop, I believe it would show and in mobile, an actual mobile should show as well. If you want to preview this ad before launching it, what you can do is you can go here, right send notification to Facebook, and then on your phone, you'll have you'll have something pop up, and it'll prompt you to click through and then you'll see your ad as it is as you're scrolling through your newsfeed. So that's essentially how you create your ad. This is more or less simple. This format does change from time to time and it can be a little difficult to navigate from. But once you get the hang of it, and once you understand the fundamental structure, which is, you know, you have campaign at the top, each campaign has multiple ad sets, and each ad set has multiple ads, then you'll start to get more familiar and understand how things work.

One thing that I would also recommend is naming things properly. Right. So going back to our ad set, let's say we're our client, again, was a dentist, and we want to target this is we're just targeting anyone and everyone, then we would say broad. Let's say we're targeting women, broad women. So you can just put, put something in between broad women, Los Angeles, right. And just be one because you're you're going to be creating multiple ad sets as you optimizing and create your campaigns.

Right, so that's at the ad level and then at the ad, sorry, that's the ad set level at the ad. level, you want to name your things properly, right? So for example, this is like graduating people image, graduate students image, right? Because sometimes you might want to do a video sometimes you might want to do a carousel carousel just means more a whole bunch of images where you just scroll to the right and left. Right. So this just helps make things a little bit more clear and allows you to understand your your structure a little bit more, so I'm going to confirm it here.

Set this we're gonna ignore this for now. I'm just gonna click review. Confirm. Okay, looks like any information, but I'm going to close this and then close and save to draft. Right, so it's gonna show me this again, but I'm gonna close this. Right?

So essentially now I have things populated, right? It's in draft, but I have the opportunity to click review and publish here and actually continue once I put in my payment information to turn my lives on and go live. But right now it's in draft, as you can see in the delivery, and then with remember how I found my one campaign and created one ad set right here on the budget of $5 per day. And then right now I have two creatives, I guess. I can just get rid of one of them for now. Right?

So I have one of each one campaign, one ad set and one ad ads, and one ad. So this is fundamentally how you create ads. I'm going to go over in more detail, how to optimize and how to manage this in the later lessons, but if you have any questions with how we created these ads, be sure to leave a question down below and I will be sure to get back to as soon as I can. Thanks for watching. I'll see you in our next lesson.