So in this video, I'm going to quickly talk about the business model, it's not going to be very long, I just want to you to really understand how you're getting paid. And why this is worth it. So let's get started. There are two main ways that you make money in lead generation, either through a retainer on the left or on a percentage based model. So with retainer, this is typically where I would recommend you start. And what that means is that you charge a flat fee every single month to manage ads, right?

So it doesn't matter if you're in one month you're driving 1000 leads or in one month or driving you know, 200 leads as an extreme examples. You're still gonna be making the same amount of money. And the reason and the reasoning behind this is because you know, they're paying for one the leads, but to also for you to manage to continually optimize it. And sorry, they're paying for you to manage and optimize The ads that you're running that acquire, they're used to acquire the leads, right? So they're paying for your work. But also, they're obviously paying for you to set up everything have leads come their way automatically, right?

That's all part of the service that you're providing. Again, this is where I would recommend that you start out because this is a simpler, and it's really favorable for you. The second model is a percentage based model. So let's say you're a realtor, your client is a realtor, and they want to pay you for every lead that you drive. Right. So let's say for every lead to drive, they pay you $5.

Right? That would be one way to do it. The other way to do it would be, you know, they only pay you once they actually get a sale from the lead that you give them. Right. So, in theory, what ends up happening is that the percentage based model is actually more basic. Right, at least on the number side, because you're making a lot more money, right, as your clients get as, as your client scales, you also make more money.

But the problem with this with this is that there's no transparency, right? You're, you might be sending 1000 leads to your clients, but let's say your client closes, you know, 10 of those thousand leads, but they only tell you that they closed eight of them, then you're all of a sudden, you're missing out on to the two of those leads that you could have made money on, right? So basically, what I'm saying is that retainer is the cleanest model because you don't have to worry about whether or not the leads that you sent over to your client actually converted or not. And that just ends up being simpler for both of you. You know, the reason that this can be really favorable for your client is because it doesn't matter if they can be paying a flat fee of say $1,000 a month, but you're sending them leads that are worth way more than that and You know, for, you know, they're happy with that, right?

Like, they're happy to pay less than those leads are worth and you're happy, they're happy. And that's that. So building your business, as I mentioned, the average client size is $1,000. Typically, when you start out, it might be a little bit lower than that you might be looking in the 500 to $700 range. But as you really grow and as you become more familiar, and as you become more confident, really, in what you're offering, then you're able to offer you're able to put your services in $1,000 range. So what that means is, if every month, you know, for the next six months, you're able to get one client, then all of a sudden you're making $6,000 per month, right?

And that's on an annual basis or $72,000 per year. You know, how would you like to make $72,000 per year What would you do with this extra money right? Now the second piece is this is very conservative, right? Obviously, you're only getting one client per month. What if all of a sudden you can double that, right? If all of a sudden you're making two, if you're getting two clients per month, I would the average client of $1,000, then by the end of those six months, you're making 1200 a month, and that's 144,000 per year.

That's six figures, right? So these are all just kind of projections at the end of the day, but one client per month is definitely very doable, right? This is assuming that you put in the work. As I mentioned in previous videos, this is something that requires a lot of attention, a lot of grit, a lot of commitment. It's not easy, but you know, it's very, very doable. Right?

How much you make is really up to you at the end of the day, right? If you want to really make this work, then you're going to put all your blood, sweat and tears into this. I'm not saying that you You have to quit your nine to five job right now. But if you could put in a few hours every day, then eventually you can get to a state where you can quit your job and focus solely on this, right? And eventually you want to build a your own team, your own agency, right? You want to have a team looking for clients will have, you'll want to have a team building attack.

And you'll manage all of that. Right. So as I mentioned, the possibilities are really endless. And there are and there are so many businesses out there that need leads, and it's just really your job to find those businesses, right. As I mentioned, all businesses need leads, you just need to find the right one for you. So that's it for this video.

I'm going to in the next few videos, I'm going to be showing you how you can get your client and different and all the different ways that you can do that. I'll see in the next video