Hello, today we're talking about defining your audience. Now, the most successful authors don't just write what they want, and hope people are going to pay attention. They write a relevant and compelling book for a specific audience. And as a result, their message spreads. And all too many authors write their book without really defining the target audience and defining your audience is particularly important, especially when you are writing a nonfiction. And yet, if you narrow too much, then you might discover that your audience is too small.

So you must think about your target audience when planning your book, as well as throughout the writing process. Now, there are some questions below that I'm going to want you to really think about, you know, how old is your audience? What is their gender, their education level, what are their concerns, their problems, you know? Do they live in one specific area, and what shared interests what they have? Now self published authors, especially those who are writing memoirs, or biographies may think that their target audience is people like themselves. When in reality, your audience may be quite different from you.

It's important to identify what your audience actually wants and needs, not what you think they do. Now, there's a difference between your book audience and the marketplace. For example, if you are writing a book for children, children are your audience, but they're not your market. Your market is the person with the pocketbook, the parents, so be specific when defining your primary market. I want you to picture the person who will really buy your book, you know as a woman, between the ages of 30 and 50, who is unhappy. I target audience All women between the ages of 30 and 50 is really too broad.

So it's important to consider what subset of that group you really want to attract. And ask yourself what will draw them in, you know, how do you hope to influence and, and, you know, really inspire these women. It's also important to consider secondary markets. secondary markets are those are the people or organizations Institute's who also purchased your book, like educators who might be writing or teaching about your topic. So think hard about all the different groups that might benefit from your book. This is an amazing journey.

You're on, keep going. You're doing awesome.