Before we get into writing or narratives, there is one last PR experiment you can you tell that I love using Twitter? Well, there's a reason I love using Twitter. It's because reporters love using Twitter. So I will be putting something in the notes for the class on how to build a media list. But one of the ways we build a media list and one of the ways that we get reporters or other important people to follow us is to tweet at them. So now if you could just pause for a second and tweet this out to M sester.

And see what happens. I'll give you a second and then we'll get on to the narrative. Okay, so now we're going to write your PR narrative for fun and profit. So what we've been doing is we've had three exercises, the why the pain and the uniqueness of what you're doing your company, your product, your division, your organization. What Ever. And now what we're going to do is we're going to put that together in a narrative that's going to be the tip of your communication spear.

So, before we do that, let's define what a narrative is. The narrative is the art technique or process of narrating or of telling a story. So what we're going to do is we're going to be telling stories. So the PR narrative, the way I define it, is the art of telling your story. So, all these things we've been doing, learning about PR learning where to tell your story. Well, that's all great, but you have to have a story to tell.

And that's why we come full circle to the narrative. So before we do that, I'm going to tell you a little bit about storytelling. And this is from the story grid editor, podcast, and it's a methodology in order to tell better stories and and the story grid methodology. There is actually three parts of a story. And you will probably find this familiar because we've done three exercises on our narrative first parts the beginning hook that hooks people in, gets them interested, the middle build builds tension to the payoff, which gives them something in order to ask the next question, ask for a quote, or want to learn more. And this is a really powerful way to tell stories.

It's been the way people have been telling stories for a very long time. It's based on the three act structure of plays. It's based on the monomyth. It's based on the hero's journey. So what we are going to do now is start to tell a compelling story. But before we do that, let's take a look at a compelling story of robots, right robots are taking over the world and this happens to be a video of Wow, amazing what a robot can do.

And the story that they're telling here, right, the beginning, the middle and the end. is all about Oh, uniqueness, right, unique robot that moves around like a human, a human sorry, how is it? What pain will that solve? Well, you know, a lot of things that humans can't do in harsh environments robot can do, what makes it unique. It actually looks really human. So this is all about telling a compelling story.

So, before we get into assembling all of that, let's just take a look at some really inspirational examples that I think are really good narrative examples. One is Hyperloop. Hyperloop is a new way to move people and things that airlines speeds for the price of a bus ticket. It's on demand, energy efficient and safe. Think broadband for transportation. And you notice in that narrative, it's got those three words.

Remember those three words we were having it's having to do. That's part of it. The hustle the same way it's a media company. It has a mission to inspire educated entertain and I won't read all of these, you can read it for yourself if you just want to pause CB insights we've seen the CEO before. And again, you see the three, the three G's Google gut instinct and guys with MBAs, which again, this power of three, beginning middle end these words that we've been generating. And you'll see that as you start going through the narrative, or start building your own poly mail, simple, beautiful, powerful email, which is awesome.

And then the last one we'll talk about is pro lawn, which is a fasting product. And it's rejuvenate, regenerate and revive. So again, you can see how the three words impact all of these narratives. And that's why it's important that you think of a single word you think of words that will be impactful and powerful. So the three parts of the narrative, right we have three stories. We've got the beginning, hook, the middle building, any payoff what For your narrative, the beginning hook is your why that was the first exercise your middle build.

Second exercises your uniqueness and in payoff third exercise the pain you saw. So what I'd like you to do is to create your narrative. Using those three exercises using those inspirational examples. Try to do about a three paragraph or three sentence depending on how you want to do it. But make it super simple and make it so you can actually say it in under 20 seconds. And once you're done, put them in the q&a.

I'd love to see what you guys write. Good luck. Also, I will put a worksheet in the class notes so that you can fill this out if you want to. It'll actually be linked in this particular section. So look for it. It'll be a PDF titled something like how to Create your narrative.

So, pause here, take some time and can't wait to hear your narratives.