Next up is secret number six, timing is everything. And it actually really is, especially nowadays, when the news cycle is shrinking more and more. And what was hot, even a couple of hours ago is no longer hot. So it's important that you get the timing right. And that's what you have to understand is that some things are hot and some things are not. And I know sometimes it doesn't seem fair.
But that is the nature of the 24 hour news cycle and Twitter and Facebook and Instagram and all those sorts of things. And so, one of the things that we had talked about before was the Uber problem, the Delete Uber thing. Well, Lyft is also a ride sharing company. And what they did was they honored the embargo on LaGuardia Airport protests back when people were being deported. And they not only honored it, but they immediately donated a million dollars. To the ACLU to fight, what was going on now, you know, million dollars is a pretty good chunk of change.
But they were ahead of the curve. They did what was they thought was right. And they were being in that world good citizens. And so that's a really important thing to do. And the other thing is that there's lots of different technologies that come along. One's a bot.
And in this particular case, this is actually a bot that can launch a singer in Brazil called Juan Santana. And a couple years ago, bots were super huge. And you know, there's still some bot stuff going around right now. But my guess is you're not going to get the type of users that Luis Santana got back in the day. I mean, 310,000 plays of a single in the first week is insane. Nowadays, a lot of people don't even think about bots or care about bots or even know what about is, you know, and even in some cases, people don't remember what Bitcoin is, right?
So things that were hot, are now not. So when you do have information you do have press, you do have news, make sure you get it out as soon as you can, because again, the cycle of news is getting shorter and shorter. And what you think may be important, even within a day may not be and so you always want to be able to take the opportunities that you have, of course, you need to make sure that the stories are relevant. You need to make sure that you get the right you know, reporter but don't wait. You can't do that anymore. The news cycles are so short, that it's just better that when you do have all the information you have all your ducks in a line.
Get it out there as soon as you can.