Fixed dates campaign is the easiest one to set up and execute. As you already know, we call it fixed dates. Because the campaign has a beginning and an end that's fixed for everybody. For example, you run the promotion 50% of, of your online course from 20th to 25th. This month, how to make it happen. Let's do it.

But before we do that, I'm going to be showing you step by step how to set up the campaign. And I'm going to do it slowly. The reason is, I don't want you to miss out an important step. If my speed of talking is too slow for you feel free to speed up the video manually. You have this feature available. By the way when I study online courses, I always use it.

Let's get started. First, you need a sales page. I have a sales page here that I'm going to use for the sake of the example let's go to thrive ultimatum new campaign build from scratch. Continue. I like to name my campaigns depending on what I'm promoting, for example 50% of marketing psychology course this is internal for me only. Now let's choose the type, click Edit, fixed dates campaign.

And here you choose the start date and our end end date an hour. Now, I will choose the date in the past because I want the campaign to be already running so I can show the timer's. Next, the guy says we should select the display mode. For now I will just choose whatever we'll get back to it later. I want to point your attention to designs because only the top bottom ribbons in the widget are design types that will show when you set up to display mode. For example, you choose the top ribbon in display mode, all blog posts at the top ribbon will display on all blog posts, but the shortcode will not.

For that reason what I want to do now is start with the shortcode design so I can insert it on the sales page I showed you give the shortcode name and click Continue. The next thing is you need to choose a template, click the Edit button, the little pencil and now choose a template that will be a good fit with the design of your sales page. This is the timer but keep in mind that you can add some text above or below it and when the timer reaches zero it will be removed automatically from the page you inserted it. No need to clean it up yourself which is cool. Let me write limited time offer 50% of Hit safe work. Now we want to add another state for this timer.

To do that, I will click the plus sign. And here is what I see. current state, the one in blue is the main state, add new state, we should give it a name to tell one from the other. Let's call it 24 hours left, because I want to make this state visible, where there are 24 hours left. And now I'm editing the second state. I will change the color of the text to red.

Also, I want to check how the timer will look like on tablet and mobile. Let's start with mobile. The text doesn't look so good. I need to lower the font. Let's try 22 pixels. Yes, it looks better.

It's your tablet Good here. Okay, I think I'm ready with the shortcode. I'm going to make sure my work is saved and get back to the campaign setup. Since I have my first design, I want to insert it to my sales page. If you click the brackets, you can grab the shortcode and insert it on any WordPress page you want. The timer will show up, but if you use thrive architect, which is the plugin for building pages and funnels, then it's a bit easier I highly recommend you invest in it as well because it is so cheap, but it gives you so much value.

It's hard for me to compare it to any other plugin is just $67 one time fee. Let me show you how to insert the timer. You go to the sales page and click Edit with thrive architect. I want to add my timer above the headline. So I click the plus button in the search bar I type ultimatum and I see ultimatum countdown. Just drag and drop.

And then it will ask me to select the campaign and the timer I want to display. Keep in mind, your campaign must be active otherwise you won't see the timer here. All right, here we go. This is our timer. Now since they use a long copy sales page, I want to add the timer to a few more places. So I will make a copy.

Drag and drop. As you remember, I want to display my timer next to a call to action button. Once I'm done with that, I click the Save button. Now when they click the Preview, you see the timer already running. Let's check the other timers as well. Okay, it looks good.

Now let's go back to the timeline instead of the second state 24 hours left. You click the plus sign trigger. This event starts one day before the countdown reaches zero. Designed to show 50% of marketing psychology course. This is the one we have right now. Design state 24 hours left, then safe.

And we are done here. It's easy. The timeline updated and now I can see what designs will be shown when. Lastly, let's add a conversion event. As I've said you need to tell thrive ultimatum when the user reaches the confirmation page to start the campaign because you don't want to show the timer and the promotion to a person who has already bought. Let me show you the confirmation page for my demo for now.

Now I'm going to add a new conversion event. Trigger visit to conversion page, I need to find it. Continue. And now the action and the campaign hit safe, and we're done. Now when the countdown reaches zero, the timers will disappear. You don't have to worry about them.

What you have to do is change the price back to normal. There is not automation for that. In other words, don't forget to update your sales page. Here's how I do it in my shopping cart. I use thrive cart, and this is a different company. It has nothing to do with Thrive Themes.

I create two products, one with regular price and another one with 50% of basically the same product. Both products have unique links for the channel. out. So during the promotion on my sales page, I use the link to the checkout page with 50% off. When the promotion is over, I quickly update the sales page with the link to the normal checkout page. This is just one way to do it.

All right, now you know how to create fixed date campaigns. Isn't that awesome? But wait, I'm not done yet. I want to take this to the next level and show some strategies and key concepts that you can use to increase your results further. I want to do that in the next video because this one is already a bit long. Thank you for watching and stay purposeful