The secret ingredient to make it work develop hammer technique. So far, you've learned what scarcity marketing is all about. You know that urgent situations make people act quickly, you learn about the fear of loss, which is the foundation of scarcity marketing campaigns from a psychological perspective. I gave them some nice examples to make their points. But there is an ingredient that is so important that if you don't have it in place, your marketing efforts in general will be in vain. It is something that marketers like you and me often neglect.
We get caught in doing the fancy stuff like complex sales funnels, messenger bots, and so on. But all that wouldn't matter if you have a weak offer. So yes, I know I've said it before, but I will repeat it now. No amount of urgency or scarcity will compensate for a weak offer for that reason you need To make sure that you do have a great offer, don't worry, I'm gonna teach you how to do that right now in this video. And I believe this is one of the most important marketing lessons you will ever learn. No exaggeration here.
Remember this, people want to make sure that what they're paying for is worth a lot more than the investment they make. This is the core of having an irresistible offer. Your job as a marketer, or a salesperson is to build the value of your offer high enough. So when your prospect hears the price of your product or service, they don't say, Oh, that's too much. No. In fact, if you've heard that objection before, chances are, you didn't build enough value before you have presented the price.
When we talk about value, most of the time, it's about perception. So let's see how we can increase the perceived value of your product or service. By far, the best way to sweeten your offer is by offering not just the main thing, but to create a high value package, or what I call the value hammer technique. I chose that name because metaphorically speaking, we built an offer, we need a tool for it right? until it becomes irresistible. You've noticed I haven't specified what you sell.
I said the main thing because it might be a digital information product, consulting service, software, physical product, etc. It doesn't matter. This concept is applicable to any business model. Here is how you build a high value package. Besides your main thing, you add tools, resources in shortcuts that would complement the main offer, and help users get results faster. Let me give you an example.
If you sell fat burning exercises and workout is the main thing you could add Top three highly effective weight loss that plans in addition to the main offer. Another thing you could add is five reports on how to overcome the psychological barriers we face when we try to lose weight. See how we are building the value of the offering here, you add another component to strengthen the offer. Oh, and by the way, I know nothing about losing weight. This is just an example to help you get the concept. Let's continue.
If you're taking notes, please write this down. People are not good at understanding value. I assume this is the case because the term is subjective. What does value mean? And as I've said, in the very same time, people want to make sure that what they buy is worth more than the price they will pay. These are critical concepts we need to understand.
That's human nature. That's how the brain works. Probably you've heard the concept that we have three brains thinking emotional and reptilian. Or the old brain. It's called that way because it's the oldest one, and he is responsible for the decisions we make, or at least has the heaviest impact on the decision making process. And the number one characteristic of the old brain is selfishness.
The old brain is selfish. He asked what's in it for me? Why should they care? What am I going to gain here. And since we are not good at understanding value, we need to show people the price tag of each item in the package. This will help them understand what they're getting.
It will help the old brain see the situation is an opportunity is a game. What's in it for me. There's a psychological aspect here. We talk about psychology and how the brain works. As I've already said, it's one thing to say when you enroll today for just $97. You will get the fat burning exercises in workout program and quite another See, here's what you're getting when enrolled today.
Fat Burning exercises and workouts. That's the main thing. That's the problem $97 top three highly effective weight loss that plans $47. Five reports on how to overcome psychological weight loss barriers $57 component number for $179 component number 590 $7, total value of $495. However, your investment today is just $97. And at this point, you can hit them with the scarcity.
But please know time is a factor. This offer will go away when the timer reaches zero because include a reason why when we present the offer in such a way, when we build a valid package, the old brain is saying, Oh, great. I'm going to get all these things for just $97 and getting more value than the price I pay. And I want to bring one more point here. This point concept is extremely powerful, but at the same time, easy to manipulate. And some people misuse it.
Please don't be one of those people don't come up with crappy bonuses offers components just to inflate the value artificially. All right, we're professionals. We provide real vote, and we do real scarcity campaigns. Let's do a quick recap. Number one, scarcity marketing is not enough. You need a strong, irresistible offer.
People are not good at understanding value. To increase the value of your offer, don't just sell one thing, create a high value package and put a price tag on each item. People want to make sure that what they pay for is worth more than the investment they make. In the next video, I will show you some examples of valid packages from people who sell millions worth of digital products. This video has become a bit longer but please watch it Gain if you need because the concept as I've already said is critical to understand and apply. Thank you for watching and stay purposeful