Hey, congratulations for getting this far. In this video, we will be talking about the Evergreen campaign. In my opinion, this is the most complex one, but that will teach you precisely how to set it up and execute. Let's start from the basics. What is an evergreen campaign? I think the best way to explain it is this, you create a marketing funnel that sells a product or service, as you already know, it has to be a good deal.
And also, that deal is limited in time or scarcity element, let's say only four or five days or three days, it doesn't matter. But just to remind them by the way, a marketing funnel is a term that we use when we talk about the buying process from a stranger to acquire from a visitor to a client that includes all the pages lead generation page sales page, thank you page, and so on. And that also includes the emails we send during the promotion. If you want to run such a campaign that is not evergreen You can create a simple fixed dates campaign, send promotional emails to your email list of 10,000. You know, 15,000 25,000 people, it doesn't matter. Tell them that you have an offer that will last for five days only when the promo is over, it's over, it will work, you will post themselves, then you have to wait maybe for three months in order to do the same campaign to your subscribers and of course exclude the people who bought the first time.
See, this is one way to do it. But I believe the smarter way is to take this buying process and automate it and set it up in a way that each subscriber will go to the sales funnel at their own time. Each subscriber or lead will experience the same scarcity, the same fear of loss. What do we mean by that? Basically, the subscriber triggers your evergreen campaign and the timer starts running in applies only to that specific subject. grabber.
Let me give you an example to clarify. JOHN lands from your blog and he sees a free ebook on dog training. He has to provide his first name and email in order to get the book to request the book. When that happens when marketers say that we have a new lead, or a new subscriber, basically, they subscribe to our email list. JOHN is a lead for us. And if we provide valuable content and a good offer when the time is right, there is a chance that Joe will become a client.
We can set up a three day promotion for each new lead we get. The opt in is what triggers the promotion to start. The trigger might also be a visit to a promo page, as you will see in the next video. So when john requests the dog training ebook, he triggers the three day promotion only for him. Let's say that john subscribes on Monday the promo is triggered and Thursday it will be over On Tuesday, Peter loves when you block he also has a dog. And he requests the E book that triggers a three day automation or excuse me, the three day promotion for him.
In other words, the promo for Peter will last from Tuesday to Friday. This is the general idea of the Evergreen campaign to have your subscribers or leads again, it's the same thing, experience the same scarcity at their own time. The beautiful part is that you can automate the process as I have already said, I don't like I don't like the same set and forget, but we're really close here. Now tell me Does it make sense? Cool. Let's talk about the requirements for a bit.
Of course you need to have an offer. Most commonly that is a price reduction 2030 50% of depending on your business. You need to have the pages lead generation page sales page or promo page thank you page etc. You need to have an email service provider because you will be sending emails with links to your problem page, the service provider I use is Active Campaign. All right, I hope you got the idea of the Evergreen campaign. In the next video I want to show you the flow of the campaign, the foundation and after that we will set up the campaign together.
Thank you very much for watching and stay purposeful