Evergreen Campaign - Setup (Active Campaign)

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Transcript

Alright, we're here. First, they want to show you the lead generation page. When you click on the forum, under the main options, you will notice that I connected my email service provider to the forum Active Campaign. Let me click Edit to show you how it looks like. As you can see, I use an API connection here. For that to happen, you will have to integrate Active Campaign with thrive.

There is a menu for it. It's called API connections. The integration by the way is super easy. Let me know if you need help with it. Next, choose a list demo for my students. This is the list I've chosen.

I don't use a form here. Continue form fields. As you can see, I request only email in this case. Next, in here I choose redirect to custom URL basically, this is the download page. of my ethical bribe. The example I have been giving lately is about the dog training ebook.

I've inserted the URL in hit safe. Alright, so far so good. Now let's go to Active Campaign. The first thing I want to show is the list demo for my students. All subscribers will go here after they request the ebook. Next, I want to show the automation demo automation for my students.

Click on it. Wait. Here's how it looks like. Take a look. Start this automation when one of these actions take place. Contact subscribes to this demo for my students.

This is how I connect the list and the automation Okay. Next, we sent an email this is my intro email. Here is the question On part, the web hook I mentioned, it's in purple. Basically, I copied the promo page link right from the lockdown feature and pasted it here. What will happen is active campaign will call this link, and it will simulate a visit to the promo page. This, on the other hand will trigger the timer.

Isn't that cool? The time will be triggered without the subscriber physically clicking the link and loading the promo page. But why do we do that? Why do we need it? Well, all the emails will be sending all the emails you see below. We will know exactly how much time is left until the end of the problem.

Because if we don't use the webhook here's what might happen. We sent an email with the link but the subscriber doesn't click the link and it doesn't start the automation respectively. Time goes by and we sent him the rest of the emails we say 48 hours left 24 hours left 12 hours left. But those will not be true because the campaign is not triggered. And if you receive the email 12 hours left, for example, he clicks the link. And this is the first time he clicks on the link, he will see three days left.

Because this is the beginning. This is the beginning of the promotion. This is not cool. That's why you need to use this web hook. But let me show you what gets even more interesting here. You can tell Active Campaign to wait for specific time before it triggers the campaign.

It's called wait condition. Wait until specific conditions are met. Current Time is 12am. This is contacts time, or subscribers time can you imagine what control this gives you? These automations take your marketing game to a whole new level. By the way, this is The reason why I don't use the feature I showed you in the previous video set realistic and time it's in thrive ultimatum, right?

I don't need to use it because my control comes from here. Next I have the emails and the wait conditions wait for 24 hours, 12 hours, three hours, whatever. I didn't calculate them here for the three day promotion. But you will you want to send an email that says six hours left. And when the subscriber opens the promo link. Yes, this is the case six hours left, right.

So it depends, of course, depending on when they open if they open Three hours later, after they received the email from you, it will say three hours left but you got the point. It didn't I end the automation. Okay, the ultimatum campaign is active. Active Campaign automation is also active. Now the fun part. Let's give it a test and see if it's good.

To work, I'm excited about that. Here's what I'm going to do. I'm going to open the lead generation page in incognito and I'm going to subscribe now they will open Active Campaign, go to contacts and find the email I subscribe with. In the general Details section, I can see the lists and automations this lead is subscribed in Let me clean the automation so I can see where this lead is at completion 21% Here he is, so this lead must have received the first email right this is my test lead the first email and must have triggered the campaign. Now I will hit skip this wait action I'm going to hit it one more time. All right now I should receive two more emails.

In one of them the soft till email, I have a link to the problem page. I'm going to wait around 10 minutes, and then I will click the link for the first time. And here I don't count the webhook, right. And then if the timer on the page shows two days, 23 hours and 15 minutes, it means that the setup works. If you chose two days, 23 hours in 59 minutes, and you know, 1500 seconds, then the web hook didn't work for some reason. And I need to find the problem and troubleshoot Of course.

Okay, so I will post this video now and I will be back in 10 minutes. All right, I'm here. Here is the email with the link to the sales page or promo page. Let me ask you this. Are you ready to see if the setup is correct or not? Okay.

Now let me click. Alright, this is our timer. And it shows the time is expected, I believe who did a great job. We have an automation, we have an evergreen funnel that's working. Isn't that cool? Now, when the timer reaches zero and the subscriber tries to access the promo page, they will be sent to the expert page.

Keep in mind that if you don't want to lose the traffic, maybe instead of expired page, you can make a copy of your promo page with your radio press. This will work great. So basically, you have two identical promo pages, with the only difference being the price. During the promo. You send people to the discounted promo page and when the promo is over, you sent to the regular price page promo page. That's easy.

Alright, I hope that helps. I am very proud of you. Because with this knowledge, you can really do a lot of marketing damage. You should be proud of yourself. Well because you virtually completed the course. If you have any questions about the setup again, I'm here to help.

Thank you for watching and stay purposeful

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