Visitor sophistication, don't insult their intelligence. I believe we should all realize the fact that our customers are getting more and more sophisticated. These people have been marketed to for a good amount of time. They've seen a lot of campaigns and offers. We are not the first marketers that we're going to put a marketing message in front of them. All that means our marketing tools should be sophisticated as well.
And what do we mean by that? Let me explain and give you some examples. Let's say that you have a sales page and a timer that says 24 hours left, then you refresh the page and it says three days left. In other words, the timer restarted that's bad. This is how one loses credibility. Don't use such tools.
Another example you land on the sales page and you see a timer. It says again, 24 hours left. You read the copy you you get excited. But you don't take action. You want to think about it. After all, you have 24 hours left, while thinking you go out and you decide to check the sales page again, but this time from your mobile phone, you click the sales page link in the email you've received.
And when you load the page, you see what, three days left. Again, the timer restarted, this is bad, the seller loses credibility. Let's take another example. You receive an email with a link to a sales page. It says there are 24 hours left. You get excited for the offer, but you think your friend john will benefit more from it.
So you grab the link, you send it to john, and you tell him he has 24 hours to decide. Joe opens the link and he sees the sales page. But the timer says three days left or five days left. JOHN calls you back and says But you told me 24 hours left What's going on here? It's fake. So these are just three examples of what happens when you don't use sophisticated scarcity marketing tools.
Of course, in the implementation section, you will learn how to do campaigns professionally. And the problems I've mentioned, are solved for good. But a lot of times, it's not just about the tools. It's about your mindset and how you approach your marketing. Another bad example would be to say that your ebook has only 14 copies left. That's an E book, don't say that.
Everybody knows you have unlimited copies. Another bad example, a sentence next to the price of a product that says the price will go up on a particular date. But when that date comes, the price doesn't move. This is not how scarcity marketing should be done. But unfortunately, people do it, especially rookie marketers. Almost every book on marketing and copywriting talks about adding a sense of urgency, but we know that adding a sentence please ebooks lead is not enough anymore.
It has a negative effect rather than positive. I believe this video gave you some examples of what you should not do. Keep in mind that your prospects are getting more and more sophisticated and they can easily sense fake urgency. Don't try to cut corners because having no urgency at all is better than fake urgency that people see. Because at the end of the day, the people who will buy from you or those who trust you, thank you for watching and stay purposeful