Ringo was an active sales coach for the company and knew how to gain and keep the trust of other employees. He knew that without it, the entire coaching process would be compromised. He never spoke harshly or negatively to the employee he was coaching and was always completely honest with them. He found that the more he respected and trusted the employee, the more the employee respected and trusted him. This genuine attitude helps make Ringo a more effective and helpful coach to the employees and made them better employees as well.