LinkedIn Groups

Using LinkedIn as a Business Tool Unique Areas of LinkedIn to Understand and Use
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Transcript

Now I'm not a huge fan of LinkedIn groups, I think they're worth paying attention to. LinkedIn has committed to investing money into groups and making them more functional, more attractive, more interesting for people to be a part of, we're really hoping they're going to follow through on that commitment. There are 2 million plus groups on LinkedIn as a group for everything you can imagine across all areas of business in life, that you a group can have as many as a million members, there are a few groups out there that have 567 hundred thousand members, those are huge groups. Sometimes they get, they get run over there are no value at that point. But the point is you can make a large group groups have are typically all about people with a similar interest, different maybe different ideas and different perspectives related to that interest. So it's really a great place to find, you know, for groups that are active find good ideas and good perspectives that we haven't thought about in the context of a specific area of business or life.

Discussions could be of interest and a great place to be discovered. If you jump in to the conversations. Most people think that way. They get into groups and they don't think about, you know how to best be found as a show up somebody else's conversation, not just constantly barfing out your own stuff in groups, which is one of the reasons why groups diminish because people started using them and appropriately. Last point about groups is the greatest value of groups is the relevance of a network of people in the groups

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