In this lesson, I'm going to show you once an ad starts running, I'm going to show you some of the things to start looking at. So for this example, I'm going to use yet another customer who has an entirely different type of product, which is candy, which is a fun thing to sell. And, um, basically, the ad has been running, I'm still in the middle of split testing, and the ad has only been running for a few days. So I'm just going to show you the results of one of those days. So first thing you want to do as a reminder, is up here on the right. You can select you know, custom dates and or just pick the calendar and pick the dates that you're specifically looking at, and then click on update.

Okay. So I'm going to just show you what happened on that. October the 15th. Now, October 15, again, is probably from about September to December is when you're going to get less reach for more money put in because it starts getting to be very, very competitive time of year. So on October 15, that was when I was doing split testing for about, I think about five days only. And as you can tell what I split tested, was I only use video and I split test different types of videos and one of the ads as well I split test by adding testimonials and one ad I didn't have any testimonials.

One ad I split test both using shorter copy and one ad. I use a shorter video so as you could tell, I tried different combinations of things until I got something that's sort of working. So that's what I ended up and this was the day I decided to stick with this. So I decided to use the longer promotional video and the longer ad copy, which is this combination here and the results. For this one day, I'll just show you the customer was spending $10 a day for the ad. And on that day they got two customer signups.

The reach was 1000. Okay, frequency. So 1.02, that's perfect. Again, frequency. Don't worry too too much about unless it starts going close to two or three. Then you definitely if you're in the split testing phase, and it's a brand new audience, and you start reaching those frequency numbers, look at broadening your audience size.

All right. And let's see. So it shows me how much it costs to get a customer and this client would then have to look at that and look at how much profit they're making per sale, take into account shipping and decide, again, even though they're getting results, if what they're paying for the results is worth it for them to keep, you know, using the ad and it was definitely so you know, it was still a really really good rate to pay per customer signups. So the amount spent was just $10. And the relevant score is very, very high at a relevant score of nine. So people started, you know, really liking and really responding to the two that really helped drive up the relevant score.

And you know, looking at videos of people eating candy can be a fun thing to do. Um, so overall clicks so click through rate. Again, I like to strive for 3%. So 4.2% is very high. It's very good for especially for product that's a direct sell. Okay?

Costs Per Click is very low, which is good CPM. Again, I want to keep it under 20. And considering its fourth quarter to get something under 10 is very good as well. Okay. So yeah, so you want to look, you want to compare it the link, the cost per click, compared to the cost per link, click, and let's just keep scrolling down here. Okay, the link click through rate, again, you want to aim to get over 1%.

So this at 1.74% is very, very good. Okay, there's been two purchases, website conversions. That's how many people landed on the landing page. So again, in one day, I'm glad that that many people actually were interested enough to get to the landing page. Okay. And then we're looking at the actions that people are taking.

So are people taking action on the ad? Are they sharing are they commenting are they reacting and if you I mean, if you're getting Nothing in here. If people are not interacting with your ad, you might want to look at adding some things into your ad to encourage people interacting with the ad. So asking them like questions or asking them to share. If you know someone else you could like this, please share. Or if you enjoyed our video, let us know just make it easy to say, give us a thumbs up and put in emoji with a thumbs up on it or something like that, to get people started and to tell them what you want them to do, just to get them interacting because again, the more people that interact with your ad, the more Facebook is gonna think that the ad is targeted very, very well to that audience and that they're interacting with your ad means that they like your ad, then it's going to go ahead and bump up your relevance score, which again is going to help you reach more people at a lower cost.

Okay. Then, of course, you want to look at what's happened with your video so you know how many people follow The entire reach have watched the video for three seconds. What's the video average watch time. And again, you know compared to how long your video is, if your video is only three seconds, if people are watching, on average, three seconds, that's pretty darn good because it means people are staying till the end. And finally, you want to look at the overall number of actions that people have taken on the ad. So again, most of the actions is going to be video views.

But actions can also include everything from people interacting with your Facebook page and liking your face, other Facebook posts or going to other pages on your website. All of those are taken into account for the different type of actions. Okay, so having said all that, again, then you want to look at all of those numbers. But the very, very important numbers to look at of course are how many results you've got, how much did you have to pay to get that result and then compare it to you know how much profit you're making. You want to look at your click through rate, yes, but most importantly want to look at your link, click through rate, you want to make sure people are interacting with your ad, you want to make sure people are viewing a few seconds at least have your video. Keep an eye definitely CPM, super, super important.

And of course, your relevance score, you want to make sure your relevance score is as close as possible to 10. So, and again, just as a reminder, you want to do different types of split tests. So here are four different split tests I've done just in one week for this ad. So what if you're getting results like that? So I was testing it out at $10, the $10 per day, and because the results are so good, what I'm going to do, even though you're getting really good results, you don't want to do a big jump, like I don't want to, you know, get good results at $10 a day and then all of a sudden bump up the ad to $100 per day because I think it's going to be that much better. That's not exactly How it works, do it in increments students small increment and measure based on that.

So based on my results, the next step is I'm going to bump up the ad to $20 per day. And then I'm going to let it run for, you know, at least two days. And I'm going to compare all of the numbers. And if it does well at $20 per day, then maybe I'll go to $30 per day, or $40 per day and see how that does. Now, preference wise and depends on what's going on in industry and what your competitors are doing and what the Facebook suggested bid is going to be once I start getting over about $30 in an ad spend, that's when I start looking at actually doing manual bidding instead. Because that's, if I'm going to be putting that much money in.

I want Facebook to know that I'm a serious bitter and I want them to give me priority customers compared to To my competitors. So it's that's a, that's a very, very advanced technique. There's different ways to do it. There's very different things to look at when you're doing manual bidding. So don't worry too too much about it yet. Just keep your bidding low.

And like I said, Go up in small increments until you know your results. So my results tend to lose pretty good, but bump over 20. I want to ensure that those results will remain very, very good. And then I'll do another jump up in my daily overall spend that I'm getting Facebook. All right. So that's some that's about all you want to know and on when you're doing a quick ad reading and deciding what to do based on the results once you start running an ad.

So again, as an overview, if you're Arslan into split testing phase, so like I am where I just now want to test a different amount, if you're doing it You're gonna change in the mail you want to change that at the ad set level. So what I'm going to do is put a checkmark next to what I'm testing and as you can tell I also am testing look alike audience in order to compare results with a look alike audience based on who has made a purchase in the past. And I know I know you guys are probably also thinking well Where's your retargeting ad Patricia? And you know what? For this client, I wanted to run it retargeting ad but we decided to hold out a bit before we do. Okay, but it's good that you're wondering that because when you're looking at your ad sets, you're definitely I definitely if I saw it, I would definitely want to see you know, your ad based on the new ones that you created under interest.

Look alike audience based on people who have made a purchase in the past and a retargeting audience that's actively going out to people who go to your landing page who do not make the purchase. So yeah, so all of those who were thinking that Very, very good, you're definitely learning. So as a reminder, if you want to make a change to your ad set or your ad, you just go ahead, add a checkmark next to what you're changing, you're going to click on duplicate. So you're going to duplicate the ad set First, go in, and then make your edit at the ad set level, if it's going to be an edit to the budget, alright, and again, if you're changing your ads, then you would do the same thing, you would just choose the ad that you're that you're copying. So you'd be at the ad level, you would select the ad, and he would just click Duplicate ad, and then you would click the Edit pencil in there in that section and you would go ahead and make a change to the ad and just remember every time you make a change to a new ad that you duplicated, just make sure that you give it a name that indicates what it was that you changed so like I like he could see on mine, you know I put in things like shorter copy or short video, or promotional video.

So I are added testimonials to. So I'm being triggered every time I look at those at what exactly the ad contained. Alright, so again, this lesson just was a quick overview on what to look at once your ad starts running which columns to look at which columns are the most important to look at what kind of numbers indicate that you're doing well, and how to determine what the next step should be based on based on those numbers. And also give you some examples, again, of things you should be split testing and looking at overall. So I hope that was helpful. And hopefully, you've got your ads up and running at this point.

And you can start, you know, measuring your different types of scores that you are getting within your columns. And that hopefully, you know, based on all that research, you've done, And based on the testing you've done so far, everyone is getting really, really good results so far and if not, if you have any questions, please shoot me over a message. I'd love to answer it and have a look at what you're doing. Otherwise, I am sure that this is going to help improve your overall numbers and I will see you in the next lesson.