Hi, everyone. Okay, so in this lesson, we are going to cover some more details about pixels, because it's very important to understand pixels, because then you'll understand how to maximize the use of pixels in order to get better conversions on your Facebook ad. So very, very important stuff. And I want to I know when I first learned about pixels that confused me, but it's not so scary, I'm going to try to break down to a non scary weight. So it makes sense. Funny enough, even if you google pixels on the internet, or how to use pixels or whatever, there is not very good information on Google.

So I'm going to do my best to explain pixels and an easy to understand manner and what you should know about pixels. Okay. So the first thing I want to do is remind you that the pixel. So what happens as we did a few lessons ago, is basically we requested pixel code from Facebook. And based on that code that's provided unique to us, there's one code per count. And that'll go into our website, and it'll automatically put a code into every single page on our website, then what we want to do is look at event codes, event codes just make it a bit more specific.

So we've already got the code on every single page, and then through our event code and our code standards or events. So through our standard event code, we are putting some additional coding into pages that we want to track for different sorts of things. So let's look at what those event codes are, or event code options are, and then you'll get a better sense again, of what what the code is. Looks like and where to access it. So I don't know the directory for a while myself, I always just do a Google search for it to bring it up for me. So I just type in deep in something I want to come out.

So Facebook event, pixel, I'll be a little more specific pixel codes. There we go. Okay, standard event pixel codes is what I want. And I came up to this page. There's a section here getting started with standard events. Okay, so here's an explanation by Facebook of an example of how you would use a standard event code, but I'm going to just click on this see all nine standard event that are possible and scroll, scroll, scroll, scroll, scroll, scroll down.

There they are. Okay, so here are the nine standard event so I mean, you could snapshot this. Here is really I'm thinking Facebook, come on, could you news not have renamed your URL to forward slash pixel event codes to make it easy for us, I'm just saying is just a suggestion. It's a very complicated URL. But that's okay. Like I said, I usually just go into Google and track it down that way.

But so again, what we're looking at here are the standard event codes. So you already have your pixel code installed on your website pages. And these are just extra coding that you're going to add depending on what you want to track. So for example, if you want to track view content, then this is the code that you would just simply would grab it would go like this, you would go like this and copy it, or click your Command C if you're on a Mac, and I don't remember what it is on Windows, I'm sorry, but whatever your shortcut is for copying on Windows, and then you would paste it into your pixel code. on the page that you identified as a view content page, now to use the view content, I would add view content to your landing page. So basically, the page where somebody clicks on your Facebook ad, the page, they go to, that you want them to read a little bit more information before they make the purchase.

That's what I would consider a content page that I want to track if people are looking at it. Okay, so that's your view content page, then you might just go directly to the purchase. In that case, you wouldn't have to worry about adding a view content, event code. And again, you don't have to use all of these, you just pick the one that is best for you. You're almost always going to pick this one. This is your make purchase code because again, what this code does, and if you put it on the right page, it'll tell Facebook very specifically that you were only going after people who are the most likely to make a purchase.

And that's all you care about. That's what's gonna maximize your ad for it, if you want to track everything leading up to that. So example, if I want to track how many people have viewed the contact view, the content page or the landing page, as opposed to how many people actually made a purchase, then I would put this code in this. And so I want to know how many people put something in the cart, and then out of those people. So how many saw the content? How many put something in their cart?

And then maybe, let's see what else add payment information. So because that's the next step, so if you think about your let go through it very carefully, on your own website. So what happens when somebody looks at what you want to buy? And then where does it take them? And then where does it take them until they finally make that ultimate purchase? And then what happens?

Do you send them a thank you page, because like I showed you the example I was using, my client did not have a thank you page. And I'm actually going to show you one other example. Right now I have another one of my clients who does not have a thank you page. I I can only do So much. So not ideal, you want a thank you page, because your thank you page is your ultimate proof that they actually made a successful purchase, whether or not the purchase is going to take them off your website and the back to your website. I shouldn't say whether or not if it takes them off your website and back to your website, you can still control adding a code that says that's the purchase code, make a purchase code to your thank you page.

And if you don't have that, I'm going to show you a really good example of what to do. Do you have to track all of them? No. Again, if you only have a choice of one, make it the make your purchase because you want to be very clear because Facebook will be okay you want people make purchase. Great. We'll go ahead and do that.

Your next specs are if you look at that pattern, your next best option is probably depending again how your system is set up. But your next best option is probably going to be initiate checkout. Or add payment information, because that to you might tell you that that was successful as well. And then it'll also trigger to Facebook. Okay, so they want people that are more likely to get to the point in the process where they can actually add their credit card information and payment. So Facebook will look at people that have maybe made other transactions in the past through Facebook ads, and go, Okay, well, they bought stuff in the past, they they're willing to, to carve up that Visa card, so they're more likely to do it again.

So that'll be your next best option. And then if you can't do that, and you'll backstep and say, okay, what's, what else can I add a code to what do I want to track, but I want you to pick one of these, because it's going to be very, very much more specific than just telling Facebook to get you people to click right because everyone's clickers and that's gonna mean nothing. You want the people at the very least we're going to look at your landing page and we want to read the stuff on there. And then at the Least you want people who are willing to cough up their credit cards payment information and make a purchase online at the very least you want people who are actually going to get to that thank you page and carry out the process because it's really quite amazing how many people will get to the enter their payment information and then change their mind or they get distracted and they leave it or whatever and there's other processes that you should be setting up within your own websites called like abandoned cart systems or whatever they call it on whatever you're using I I know Shopify is gone I haven't set it up personally yet.

I am I'm not at that point yet. I'm brand brand new to Shopify. By I'm definitely got that I get the abandoned cart, because I don't want to lose all those people that actually got to that point and then check me out for whatever reason, right? So very, very good thing to do. And also remember that you can track those people, because remember, we looked at how to set up At a few lessons ago, we looked at how to set up your audiences and your custom audiences. within that system.

You could also be very specific and say, Okay, I want to track people who have visited, who actually got to the add to cart page, for example, but to not get to the make the purchase page, which could be like your thank you page. So then you could design another ad just to reach those people, which would be a very smart thing to do. And you would do that for free. Pretty much Facebook will track that for you separately outside of your ad, which is really bonus. Like why why wouldn't you do that? It's free and and it's easy to set up right.

So. So let's see here. So the next most important thing I think I want to show you is how to confirm a pixel code is actually added to your website. So for that, I'm hoping most of you are using Chrome if you're not I love you in Chrome is Chrome is just a web browser. So see up here I'm using, I'm using Chrome. And I love using Chrome because chrome gives you lots of options.

It's also I think I read somewhere. This is quite a few months ago, I don't I can't verify it. But I think I read some of this, it actually faster, as well, and no speeds everything so. But anyways, so the thing I like about Chrome is it gives you extension options. And one of the options that gives you is a tool that will help you with your pixels. So you want to have chrome installed.

And then what you want to do is go over here to the very far right click on that, and you're going to click down to something. These are your tools. So you're going to click on your tools, and then you're going to click on extensions. And there are so many cool things you can I don't mind if you see mine, look at look at some of my extensions if you want and copy them because some of my extensions, I don't know how I would live with those. I actually use Twitter. I'm going to give you a really good extension.

I know it's a sidetrack, but it's a good one. Okay, this one twitch shot for Chrome. You are going to love that because you know on Twitter when you when you find an article you like, and then you go to put it on Twitter, you don't have a picture to go with it right? Well, twitch chat will actually captures the picture for you automatically. Isn't that cool? Love it.

Okay, so what are you going to do? So basically, these are the extensions I have, you know, if I'm looking for a new extension, what I would do is I'm going to click on get more extensions. And this is pretty much at the top here is your search bar. This is pretty much where you decided what you're looking for. And, and then you know what, as you have time, you just scroll through and look at all the different options of things you can get, right? So let me go back up here.

So under search, we're gonna type in we want the pixel helper the fit function will be more specific. So facebook pixel helper. Okay, and I already have it installed. So it already says added, but facebook pixel helper, it asked me to read it, but let me show you what it looks like if you don't have it installed, actually I could uninstall and reinstall it. Or let me just put in, see if I can get other things coming up here. Okay.

So for example, if I wanted this one check in, don't get this one not this is the one you want facebook pixel helper. This is an example of what it looks like if I don't have it added. So check facebook pixel, I don't have it on my Chrome extensions. So it would give me this option Add to Chrome and all you do is click on it. That's it. Super, super easy.

And if you already have it, it'll tell you that it's already been added. Okay. So very, very easy stuff. Right. So extensions, get some extensions that will help you. This is one of them.

And after it's installed, let me just shut that down. Let me show you what it looks like. So let's go into Let me go into a URL. Okay, so I'm on a landing page for one of my other clients. And I just basically want to show you what this pixel tool looks like. So up here, it's this one here, okay?

And see how it says to that means automatically just in green without even clicking on it, I can tell that Facebook has found two, two codes in there. Right. So basically, what it'll mean is remember, your pixel codes are on every single page. So that would be one. And then if you had an additional code, like an event, the standard event code that would be considered too so that at a glance tells me things are set up properly, but let's have a closer look. So just click on that and look at those so the view content was set up correctly.

So that's the event code was set up correctly and Facebook is able to track it on the landing page. So I've got a view content code installed correctly. So on my ad, if I wanted to optimize for view content, everything would be swell, okay, but the page view has gotten an error. Now, page view is not an event code. page view is basically your pixel code. So when your pixel code goes into every single page on your website, page view, is going to automatically come up.

So anybody who's gone onto the website, it pays you and it's not being tracked properly. So let me click on this little error, error arrow for the error, say that 10 times as the arrow for the error, okay, and it's a, it's showing me the pixel code showing the pixel locations showing, but the pixel code on this page didn't load and information is not sent to Facebook. And that probably more than likely means that there's been an error on the actual pixel code on the page. The number of As you can see the view content right now 742 within. And here's where you put your date options. So the last seven days, there's been 742 views on the view content.

But this number, I don't know, it's like four or something. So I can tell, even by looking on here, that something's not coded properly. Alright, so I hope that makes sense. But like I said, view content is still being tracked. So I could tell there was 742 hits within the last seven days, and the payment information is being tracked. So there has been six people that have made it to the ad payment.

And you can tell, you know, if 742 people have viewed the content, but only six have actually added their payment information, then I'm going to go back to the client because this is something out of my control. And I'm going to say, you really need we really need to look at this landing page because I didn't create the landing page, but we need to know why very few people are converting off of the landing page. So that's how you Look at that. So if it's your own website, I would get on that nav just quickly as possible. You want to make it simple. You want it to have super powerful pointers.

And you want a great big Buy Now button at least two or three times on the page. So make it very easy for people to make that purchase. So again, you're going to make sure that you're using your overall pixel on every page on your website. So that's just simply by setting up in your header, then you're going to make sure that you're adding the standard event codes into your pixels. For the best possible page, you can, it asks you a purchase page, great if that's your view content page, great if that's your ads payment cart page, great. But once you turn out your URLs, every single step of the process, you are going to say can I install an event called pixel on the purchase page?

No. Then you're going to backtrack Can I install it on the add information Add to cart page, yes or no, then you're going to backtrack and I add it to the event page. And you're just going to keep going into the your best possible scenario. And that is what you're going to do. And then you're going to make sure that your ad is set up, very specifically to tell Facebook that that's the conversion you're going after. And then you're going to verify it, because you want to make sure everything is always verified.

Okay, so that's it for today's lesson. This was a super, super important lesson. So I hope you took a lot of notes, hope you're going to test it and try it out for yourself. And, and good luck with that. Because the better it's set up, the better Facebook will understand what your objective is, and the better it'll be able to deliver on that for you. All right.

So have a great rest of the day and I will see you in the next lesson.