Let's begin with understanding what is digital transformation. Simply put, digital transformation is a radical change in how an organization uses technology, people and processes to deliver value to its customers. The primary driver for such transformations, a shifts in customer expectations around products and services caused by industry disruptors. amazon.com is a perfect example of a disruptor in the retail industry. As a result of amazon.com revolutionising the ease and speed of shopping across almost every retail category through its ecommerce platform, most multinational retailers are transforming their business models with technology solutions to offer similar or differentiated customer experiences other industry does Raptors include Ober, the multinational transportation network company, and Airbnb, the online hospitality services company. Both of them sparked digital transformations through their innovative service offerings in their respective sectors.

Transforming products into services is another driver for digital transformations. For example, on premise software product companies are transforming to SAS or software as a service model to offer enhance customer experience and value.