Average view duration This is something you want to check in your analytics when you go into the retention time that's it'll show you like a graph of like any video you can kind of see like it starts off at 100% wherever he starts watching the video and then as the video goes on the viewership kind of starts going down down down and you can kind of see like where the video did you start to lose that where did it die off or the person left the video that's the average retention time this is something you should definitely be studying on all your videos to see like what's working what's not where you losing people you know certain videos, the ones that get get them all the way to the end see what you do differently in those videos. Definitely something that you should be keeping track of and kind of just seeing where are you losing them and the average view duration very important I look at this in all my videos and you see that with mine almost every video has an average view duration of only about two minutes if you're making 10 minute long videos and people are all pretty much leaving after the two minute mark what's the point of spending all the time and energy of those other eight minutes of nobody's watching it and you're not getting that eight minutes worth of watch time maybe instead of making 110 minute long video and being Much more worth it to your time to make five, two minute long videos because if you only keep their attention for two minutes per video, then it would make a lot more sense to have them watch five, two minute long videos.

Why do you ask because then you're getting more watch time you're doing the same amount of energy, but you're getting that full 10 minutes of watch time by breaking it up that way five different little two minute videos. Plus you can put five different advertisements, you know, an ad before each of those videos. So now you're getting five times the revenue you would have gotten from just making 110 minute long video