Your stories, most of the time, not all the time. But most of the time need to have a happy ending. If you want people to be receptive to you, your ideas, whatever it is you're advocating or selling or trying to persuade them on, they need to feel up after hearing you. Now, you may be talking about some critical problem, a crisis, a tragedy of sorts, but there needs to be a positive aspect of what can happen or did happen over here and how you intend to duplicate it over here, just if they support you or vote for you or give you money. So I don't want to suggest that it's impossible to ever talk about negatives or problems. But certainly, the first story you tell in the presentation, the last story, the there needs to be some kind of positive ending from the story, some positive message that sticks with people that makes them feel good about what it is You are trying to do even if what you're trying to do involves horrible tragedy