Great stories sometimes, but not always, but sometimes have a surprise, it shouldn't be so predictable, that you knew exactly where we're going from point A to point B to point C to point D. What's one of the worst things anyone would say about a new movie or book was so predictable. Now, if you're telling a story for a business presentation, it doesn't have to be as dramatic as some cliffhanger suspense movie. But if you can bring in an element of surprise, it's going to make it a lot more interesting, more engaging, and more memorable.