To show you how to create a blog post now, very important part of your online promotion and web marketing. We've already got 123 blog posts here and there's three blog posts that should be deleted now because they were just there to help us start up the blog, but we can put another one. I have the blog post here in Word I've got photographs have gotten links and it's mostly written here. It's 850 words, I would advise you to write as many words as possible. The best pillar articles will be about thousand 2500 2000 words. You can publish small blog posts, little filler blog posts, For about, well, really minimum 400 words, but you can 300 maybe once in a while, but don't make a habit of that.

Really try and write the greatest, most helpful content, you can don't just fill it out with words for the sake of it, obviously, but make sure these are long, useful articles that people will like. Now, this is a fictitious web design company. And people that look for web designers might be looking for freelance web designers. So we've called this article how to get freelance web design jobs. And there's a nice load of keywords there, which might attract people who are looking for web designers, people who are looking for web design companies, or people who are looking for web design, freelancers, it will attract other web designers who aren't looking for that. But that's not a bad thing either.

Because then you can build up relationships and it will get you links that will get you social media shares, and all sorts of things like that. I could go on all day about The importance of blogging. But what we're doing is creating a blog post here. So I'm going to just select all the text there, what I could do in WordPress is I go into the backend now. And I go posts, of course, add new to add a new blog post. Now what I could do here is in the visual mode, I could click show the kitchen sink, and then paste that as it came from word I could paste that in and and keep all the formatting.

But I'm not going to do that, because I'm going to show you how I do it. Imagine that I've just written it. So I'll just paste just the text in there for now. And obviously, I'm going to paste the title here, and the text there. So immediately before we've done everything, anything, you'll notice that it's created the URL for us. Now we set the URLs to have the page title in them, which is the best way to have your URLs, your SEO friendly permalinks as they're called, and this is now creative designs.com how to get freelance web Design jobs all separated by hyphens.

And that's pretty good, what you could do is get rid of the words how to get and then that would maybe give you a little more concentration onto the keywords, which is freelance web design jobs. But I'm not going to do that because maybe people will find this by googling how to get freelance web design jobs, you don't know. So I'm just gonna leave the permalink as it is there, I'm quite happy with it. I'm gonna put some capitalization in this. I think it looks nice in headings. But some people don't do this.

It's just maybe a personal thing. So already, I'm gonna press Save Draft up here. And I'm going to click Preview as well. Now, if you've got tabbed browsing enabled on your browser that will open a new tab, you'll be able to see the draft of the post before you've published it. And as you can see, it's looking very boring. It's just text and there's many more things we can do with it.

Now, first thing we can do is put some stuff headings in here is something that should be a subheading. And we're going to put that in h2 tags. Remember, if you're in the visual editor, you could just select it. And here go to heading two. And that will in the text editor, wrap the subheading inside h2 tags. There's the opening h2 tag and the closing h2 tag.

So we'll do that again for another subhead here and another one here. Now, another thing we got to do is this was pasted directly from Word. There's a bulleted list here of five bullet points. Now, these aren't bullet points, technically, these are just pasted into from Word and they don't have the proper code on them. So I'm going to get rid of these bullet points. And go to the visual editor, select them, and then just click on the bulleted list icon up here.

And that will create the HTML in the HTML editor. I do prefer working with this HTML editor because I find working with a visual editor makes WordPress put some unnecessary HTML there that you don't want and you don't need. Another point is to have two. Paragraph returns in between the paragraphs if you just have one. That creates a line break, but not a paragraph break. So always two returns in the text editor between paragraphs.

However, in the visual editor, you only need one return. So this save draft and look at the preview again. So I just clicked on Save Draft and preview. And now if we go back to the preview, the bullet points are correct. And we've got an h2 there another h2 There been another h2 there, so it's looking a bit better. But now we need to get the photographs.

And every blog post should have at least one picture. Okay, so I just want to show you these two images in Photoshop. Here's one. And here's the other first thing is if you can to create them at the correct size and at 72 ppi. So if we go to Image Size, these are 570 pixels wide. That's about right for a blog post, and they're 72 dpi.

So there's the other one. And let's have a look at it. Again, it's 570 pixels wide, and 72 dpi. The other thing to notice is that they're both horizontal and shape their landscape. And that's good for this particular website because we have a landscape Featured Image Size. Now I'll just show you the files.

Here they are and the first thing to notice is that they have quite a good keyword filled title. So this one is actually called freelance web designer meeting client dot JPG separated by hyphens. This one is slightly less descriptive. It's WordPress hyphen logo dot jpg. The other thing to realize about them is their size they are one of them is 36 kilobytes. The other one is actually six quite big 61 kB, I think that's a bit too big.

Actually, I'm going to see if I can get that down. So let's go back to Photoshop and save for web and devices. And you can see it if we change the quality to 44 up here, and it's not pixelating too badly. We'll get the size down to 42. I think that's much better. So I'll save that and overwrite the one we have there.

So that's not smaller. So they're both about 40 K. That's still quite big, but I'm going to let it go for just this ones, try and get them decent size images between 30 and 40 K. So let's Put the first one in here, I did a few returns that it doesn't matter if you do more than two returns as long as you do two returns. So add media, and you can actually just drag them from your desktop here, but I'll go upload files, select files. Let's get that first one. And it's uploaded it. And here it is on the right.

And here we have our attachment details. I don't like anything in the title, because that gives a tooltip when you hover over the image, and I don't think there's any need for that, as it's not a link or anything, the caption you can put a caption in if it needs one, this is more of an illustrative image. I'm going to go to town a bit on the alt text because this is an important SEO factor with Google. And it's always good to write good alt text descriptions for your images and the alt text should really just say what's happening in the image. So I've got two businessman shaking hands next to an office window in the old text. So we've got keywords in the image title and keywords in the alt text and the alt text is descriptive of what is actually in the image.

Then lastly, at the bottom here, I'm going to have it center aligned, I'm gonna have it linked to nothing because it's just an image, we don't want to link it to a larger image or anything like that. It's just an illustrative image in the middle of a blog post to make a blog post look nice. So there's no need to link it to anything, we got to keep it at that size. And that's it, that's insert into post. Let's do the other one. I'll push it in here next to some boring blocks of texts and liven it up a bit.

And it's also where we're talking about WordPress because the other images of a WordPress logo. So we'll upload that WordPress logo. And again, we'll take out the title and we'll put that back in the alt text. So the alt text is WordPress logo same as the title and that can happen a lot of the time you can have the same old text and and photo title if you want. Again, I'm going to center it I'm going to link it to nothing. And it's the full size image, insert into post.

And then save draft and preview again. And let's have a look. So there's our first image that's looking very nice. And there's our second image. Fantastic. So the blog post is looking better.

Now, still plenty more to do when you create a blog post, you must always put it into some categories, never just have it in uncategorized. For this, I'm going to create a new category and call it design work. New Category and as you see, it's already assigned it into that category, but we're going to uncheck uncategorized I would always add tags. These are similar to categories but there should be more of them. So you add tags to posts that are keywords that are descriptive of the posts content. So in this post, we may be talking about WordPress.

Don't bother with capital. realizations for tags clients freelance, have a look at the title as web design. So web design jobs. So add tags like this separated by commas and click Add. Another thing you can do is click this here. And if you want to add any tags that are already there, for example design, you can just do that by clicking them here.

And these are the ones that I've already used. Some people are confused about the difference between categories and tags, I would say categories is much more of a basic differentiation. When you're starting out blogging, you might have four or five different categories. If you've been blogging for ages, you probably wouldn't have many more than about 15 to 20. Whereas tags you could end up with hundreds and hundreds of tags, because they can be about any sort of keyword that is mentioned in an article. So even if you talk about something quite random inside an article then you could even put a tag in there.

About that. So here we're talking about Skype. So maybe we could put a tag for Skype, it doesn't matter too much. The categories are a little bit more important than the tags. But another thing that is very important that you should do to every blog post is in the SEO settings. Now remember, this is the Genesis Framework, and we have SEO settings beneath every post.

But if you have a plug in like WordPress, SEO by Yoast loaded, then you'll have a very similar box underneath here with the same fields. So what have you got here is a custom document title, you can change the title here, there's not much point in doing that you've got the title up here. You don't really want to change it to anything else. But the options there if you want it, you can put meta keywords in absolute waste of time because no search engine looks at the keywords anymore. So that really leaves the meta description and that's the one I always use because the meta description remember Google appears beneath the blue title, the link in the results pages. And it's a couple of lines of black text, which is descriptive about the article.

And it's a really good point to spend some time on this. Because people do read these black lines underneath the blue title, they quickly scan them. And if you manage to put some grabbing keywords, you can actually get a lot of traffic you, maybe you you're number two in Google, and you have a particularly good meta description that people read and think, wow, I really want to read that you can steal all the traffic from the link, that's number one. So really spend some time on the math description here. Okay, so I've put something in there that I think might catch people's eye a bit salesy. It's a bit like advertising copy.

So I've put it's easy to find work as a freelance designer. So kiss the cubicle Goodbye, and be your own boss by freelancing and web design. I've got the key words there. They're freelance web designer, and I've got some attractive copy that people will read and think I want to do that. And that sounds great. You must experiment with this.

Sometimes that'll work. Sometimes it won't. There it is. You've got to do your categories. You got to do your tags. And you've got to at least do your message description.

So we'll save that. I'll give you one last run over the WordPress post editor. So you've got Bold Italic, here is the link. I'll set a link here. So here you've got Twitter. If you wanted to link that through to the Twitter site, you just click on the link, and then the person the web address there and click Add link.

And that will be a link to Twitter. There is the HTML for the link. Pretty obvious there. That's for a blockquote. If you're quoting someone, you can just select a paragraph of text and create a block first, you can have a delete. I don't bother with these because I always do my unordered lists unordered lists in the visual editor as it is quicker.

So if you go into the visual editor, it's very much the same, although proceed with caution, because you will find it creates some dodgy code sometimes. But it's very useful for doing the bulleted list and the numbered list, but I really wouldn't use it for too much else. Okay, just before I publish, I'm gonna do a couple more things here. I'm gonna have a look at all my posts. Here we can see we're doing the draft of this one. So that's got draft and then after it, that means it hasn't been published yet.

Here's the three nice ones with images that we have already published. And here's the three that we were using just for style, as we were getting the blog underway, and I'm going to get rid of them. So we're going to say goodbye to those and in the bulk actions here. As we've checked all three of them. We're going to move to trash and apply that. So they've all gone.

Second thing I'm going to do is in categories, so here we've got four categories already the one thing you have to do categories is to add a description. This description goes as the meta description on the category archive page. So it's good for SEO. So I'm just going to write one here for the social category. Okay, so in my category called social, I've put a description saying articles about social media, and how it is used by the creative design industry. Very important, you put that in, it's got some keywords.

And it helps with SEO because it tells Google what the category is about. So you should fill out a description for all the categories you use that. Let's go back to the posts and go back into draft. And the anything that needs to be done is to click Publish. And there it is, I've published a blog post. Let's go back to the homepage.

And as you can see, those our featured image come in very well. We're quite lucky with the crop there. And if we go back to The blog, it's got a featured image of a different size, which is, again, we're very lucky with the crop. And if we click on it, it clicks through. There's our URL that we set in when we were editing the post. And there's the post.

So I hope you enjoyed that gives you some of the things that you should do every time when you create a blog post. Nice lot of paragraphs, always try to include a bulleted list, always have h2 in it subheadings always have images. And make sure it's a fantastic well written useful blog post that will attract links and social shares from your industry, to your website. Okay, thank you very much. Goodbye.