Creating a video advertising campaign for Facebook video is no doubt a very engaging advertising media. In fact, video ads on Facebook get over 20% more clicks than image ads. There are two reasons for this. First, video tends to capture the attention of users more easily. And the Facebook algorithm favors video content over static content. In this lesson, we're going to show you how to easily create a video advertising campaign.

To introduce your expertise, promote your products, and expand your brand creating the video advertising campaign. Start by going to your ads manager dashboard. On the campaign creation page, select video views as your marketing objective By selecting video views, that Facebook algorithm will optimize your ads to get more people to view your video content. Now name your new ad campaign in the campaign Name field, click on setup ad account. Enter your information here if you haven't done so, and then click on Continue setting up the ad set. Now it is time to create the ad set.

Start by adding a name for the ad set in the ad set Name field. Next up, you have to set up your audience placements budget and schedule. Start on the audience section. First, select your target for your locations. Video Ads work better when showing in regions where viewers are more likely to understand the methods so make sure to select regions where people speak the language in your video. Now select your audience's age, gender and languages.

Here we recommend you to target broad segments as people From all demographics engaged with video ads. Also, remember to select the same language as in your video. Now select your detail targeting and your connections. Now select your placements for video ads. We recommend you to select Edit placements, and 2d select all placements except Facebook feeds, suggested videos and Instagram feed. Now select a budget type and to your budget total.

Select your schedule and click on Continue setting up the ad. Next up, you have to set up your ad creative. Start by naming your ad in the ad Name field. Now select the Facebook page that represents your business for your ads in the identity section. Because this is a video views campaign, video is the only ad format available by default. So you'll only have to click on the upload video button locally Your video in your computer and double click on it to uploaded.

You can optimize your videos for maximum engagement by applying the following guidelines create square videos. videos with a square aspect ratio perform much better than landscape videos. This is because square videos can take almost 80% more space on the newsfeed. create videos that lasts between 15 seconds to 30 seconds. To encourage stronger click through rates. test different variations of the text call to action in your videos.

Now it is time to add coffee to your video. Before you add your coffee. You can activate the Edit stories background colors option to enter the colors around your video ads when they appear on Facebook stories. When you activate stories as placement, type your ad copy in the text field. Check the ad or website URL box and enter your website address or landing page. URL in the website URL field.

Now enter a headline for your ad in the headline field and use the news feed link description field to add a description or brief value proposition. Now click on the call to action menu to add a call to action button to your ad. Because this is a video marketing campaign, we recommend you to add an extension of your video ad on your landing page. And to select watch more as your ads call to action button. Remember that you should preview your ad in the ad preview window to see how your ads will look on placements such as the mobile newsfeed and the desktop newsfeed before you send them for approval. Now we'll click on the Confirm button to submit your ad.

Now you'll only have to wait between five to 10 minutes after you send your ad to see it running and to start generating qualified video views A few minutes later. Next up, we'll be teaching you how to capture email And business leads with the lead form ad campaign.