How To Get All Your Facebook Ads Approved

Making Facebook Ads Super Easy Over The Shoulder Demonstration and Training
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Transcript

How to get all your Facebook ads approved, there's nothing more off putting to a Facebook advertiser than getting a non approved notification. At some point or another, it is possible to have some of your ads rejected. There are several reasons for this. And in this lesson, we are going to discuss why most ads get rejected, and how you can get all yours approved. Check and policies for prohibited content. A lot of times ads get rejected because they advertise prohibited content.

While some prohibited categories are obvious, we recommend advertisers to check prohibited content policies to have a better understanding of what is classified as prohibited in the Facebook ads platform. For example, many ads get rejected because they promote unsafe implements spying gadgets surveillance equipment, multi level marketing schemes for health products showing before and after images. To avoid getting your ads rejected over restricted content. Check the prohibited content section at https colon forward slash forward slash www.facebook.com. forward slash policies forward slash ads forward slash avoid promoting restricted content. There are certain content categories that are not prohibited but restricted.

This means that only approved advertisers can advertise restricted content and products on certain locations and only to specific audiences. restricted content categories include alcohol dating, real money gambling, state lotteries, online pharmacies, over the counter drugs, subscription services, financial and insurance products and services. branded content Paul Takes cryptocurrency products and services, addiction treatments and weight loss products or plans. To avoid getting your ads rejected over restricted content, check the prohibited content section at https colon forward slash forward slash www.facebook.com. forward slash policies forward slash ads forward slash start following community standards. Another way of getting your ads rejected is by violating community standards, you already know not to publish or promote violent content or profane content.

But there are content standards that are not so obvious such as copyright infringement. affiliate marketers are at a special risk of violating community standards without realizing because they might be promoting a product that is described in a way that is considered spam by that and review team. community standards monitors ads for violence and criminal behavior, safety objectionable content Integrity and Authenticity, the spec for intellectual property and user protection. You can learn more about community standards at https colon forward slash forward slash www.facebook.com. forward slash community standards forward slash content underscore related underscore requests. Double check your ad creatives before sending them out for review.

There are instances in which ads are rejected because they don't comply with some of Facebook's ad design guidelines. These guidelines are easy to implement, and we have compiled them here for quick reference. Avoid adding text to your images. Well, having a little text on your images won't get your ads rejected outright, it will limit your reach. If text in your image takes more than 20% of the image space, then your ad will get rejected. Avoid addressing targets by personal attributes like race, religion, or condition in your copy.

Avoid addressing targets directly with words like you. Avoid using Facebook brand assets or making the Facebook brand a central focus of your creative. Avoid promoting videos that can disrupt the newsfeed experience, such as videos with flashing lights or rapidly changing visuals. Avoid targeting vulnerable audience segments such as the elderly, the sick, or those in financial trouble. The Facebook's review team is really good at detecting predatory ads. Make sure that your ad is fully relevant and true to the product service content or destination that you are promoting.

Always check your grammar before sending your ads for review. Don't write in all capitals. don't replace words with emojis and don't add extra punctuation marks. You can take a detailed look at these guidelines at https colon forward slash forward slash www.facebook.com forward slash policies forward slash ads forward slash. Double check your landing pages. your landing page has to comply with the same policies and requirements we've discussed before.

But beyond these policies, there are specific landing page practices that you have to pay attention to. The URL in your ads needs to redirect people to a landing page with the same address. You have to add business details to your landing page, including business's address, email, phone number, and a privacy policy section. The landing page can't have disruptive elements such as pop ups or scripts that prevent the user from exiting or closing the page. your landing page has to be fully functional. This means that it can't include broken links, unfinished sections, incomplete media or loading problems.

Your landing page can be drastically different from your ad creative. There has to be a visual connection, such as combination of colors or logo. To get a more detailed look into these policies. Please visit Facebook's advertising policies page at https colon forward slash forward slash www.facebook.com. forward slash policies, forward slash ads forward slash

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