Crazy Facebook ads strategies. If you're looking to outperform your competitors and stay on top of your industry, you have to apply the right strategies. In this lesson, we're going to walk you through the best strategies for Facebook advertisers in 2019. Create specific content pieces to target specific audience segments, you can attract more people to your business with your ads. If you create content pieces that appeal to their specific interests. This means that it is not enough to change words in your copy to target a different demographic.

You actually have to create content pieces that cover the same topics, but from a different angle, then you can use that angle to promote the content in your ads. For example, if you sell athletic Where you have to create a content piece of what how your products benefit marathon runners at a different content piece about how your products benefit soccer players, then you have to create one ad set to target marathon runners, and one to target soccer players in the detailed targeting section retarget engaged video ad viewers with the call to action. One of the strongest indicators that a target will convert is when it interacts with a video ad. For that reason, it's been proven that you can create a video ad campaign to target 100,000 plus people on cross Facebook, and then create a custom audience from engagement and selecting video views where people who interacted with the video campaign to that custom audience, then you have to create a campaign to achieve your desired conversion.

Select your custom audience during the campaign setup and add a call to action to your ad. This will generate lots of conversions from Page posts to increase social proof. One of the most important factors determining whether a visitor will like your business page on Facebook is social proof. That is, the more likes, comments and shares your page and posts have, the more potential customers are to trust your brand and follow your business. You can easily increase social proof by boosting your page posts. This will help you to show your page updates to more people and to generate real interactions add emojis to your copy.

This strategy might sound simple men even a bit counterintuitive, but it can help your ads to stand out and get the attention of people in the newsfeed. The reason for this is because emojis add a sense of casual familiarity to updates on the newsfeed. A user is much more likely to stop the check and update if it has an emoji because it will look similar to updates from their friends and family and they won't mind that it is For my company after you get their attention, you scarcity in your copy, advertising time sensitive promotions, sales and discounts, is a great way of inducing scarcity and a fear of missing out. scarcity makes your target act fast and buy on impulse.