Creating a lead capture campaign. Hey there everyone. Facebook ads is not only a great source of traffic and awareness for your business, but also a great tool to generate qualified business leads the easy way. You heard that right, you can actually capture email leads to create a qualified contact list for your business. And we're about to teach you how creating the lead generation campaign. Start on the ads manager dashboard.

To create a new lead generation campaign. You have to select lead generation as your marketing objective on the campaign creation page. When you select lead generation as your marketing objective, the Facebook algorithm will optimize your ads to drive more sales leads such as email addresses from people interested in your brand or business name, your new lead generation campaign and the campaign Name field. Click on setup ad account. Enter your information here if you haven't done so, and then click on continue creating the ad set. Now it is time to create your lead generation campaigns ad set.

Start by naming your new ad set and the ad set Name field and then choose the Facebook page that you want to promote in the pages section. If you're setting up a lead generation campaign with your selected page for the first time, you will be prompted to accept Facebook lead ad terms. Next up, you have to set up your audience placements budget and schedule. Start on the audience section. First, select your target locations. Now select your audience's age, gender, and languages.

Now select your placements in the placement section. And then your budget Type, your budget total, and your schedule in the budget and schedule section. Click on Continue to move to the next step. Setting up your lead gen ad. Start by naming our new lead gen ad creative in the ad Name field. Now select your ad format.

For this example, we decided to select the single image or video format to upload the image of the lead magnet that we are going to use to incentivize leads to opt in. lead magnets are materials that you offer to leave as exchange for their email addresses. The most common types of lead magnets are ebooks, guides, and other printable formats. lead magnets can also be offers of instant access to premium content, software download, or program trials. In our case, we're going to offer a free ebook with content that is highly relevant to our target audience. To upload or evoke image, we'll simply have to click on Upload image to upload the ebook cover from our computer.

Now in the text section, you will enter your ad copy and your ad headline. Simply type your ad copy in the text field, and then type your ad headline in the headline field. Please note that you won't be able to add External links on your lead gen ad, you can only add display links. Now enter a brief description of your landing page in the newsfeed link description field. Before you select your call to action button. The type of call to action buttons that you can add to a legion ad are limited to the type of actions that people can take when they see your ad.

Including apply now. book now. Download get offer. Get quote, learn more, sign up and subscribe. Add in your lead gen form after Are you at your ad creative, you have to add your lead gen form manually. Move over to the lead form section and click on new form.

Start by naming your new lead gen form in the Name field on top on the lead gen form window. Now you have to edit the forms content. First, select the form type. There are two form types available. more volume forms will allow you to use a form that is quick for leaves to fill and submit on any device. Higher intent forms will allow you to use forms that add a review step that gives leads a chance to confirm their info.

Higher and 10 forms are similar to double opt ins. For this example, we're going to select a more volume form. After selecting a form type, you can add and edit the intro. Adding an intro is optional, but by adding it you'll be able to add a headline and layout text to your signup form. In this example, we're going to add an intro. If you activate the intro, start by adding your headline in the headline field.

On intro image, you can select to use the image from your ad, or to use uploaded image. In this example, we are going to use the image from our add on layout. You can enter copy to describe benefits and attributes of your offer. This is a required field, you can use a paragraph layout or a bullets layout. On the question section, you can customize the headline above the required fields and to select what information you ask leads for before they sign up. You can also request additional information by clicking on the Add Custom question on the privacy policy section.

You will be required to provide a link to your company's privacy policy page. You will simply have to paste your website's privacy policy As he paid, you're now in the link URL field, and to enter a display link text, such as our privacy policy, and the link text field. You can also add a custom disclaimer by checking the add custom disclaimer box. Adding a custom disclaimer also allows you to add a consent checkbox do ask people to explicitly agree to your disclaimer. And on the thank you screen section, you will be able to customize the screen your new leads will see how after they submit the form. Here you will be able to customize the thank you headline Thank you text and add a button type to encourage leads to take action when they reach the thank you screen.

Now you have to edit the lead gen form settings by clicking on the Settings tab. In the form configuration section, you'll have to choose the form language and then to select all people share your forms by choosing a sharing option. The sharing options available are restricted And open. restricted sharing will allow you to only lead people that are delivered your ad directly to submit your form. Open sharing will allow you to let anyone share and submit your form. In the field ID section, you can customize the required form fields with your own placeholder text.

You can save a draft of your new lead gen form, like clicking on Save. When you're ready to use a form in an ad, you can click on Finish. Now that your new lead generation ad is ready, you will simply have to click on the Confirm button to get it approve and start collecting new sales leads.