Do's and don'ts. do's use clear calls to action. Always include a message or invitation in your copy to encourage users to take action. If you can add an incentive your calls to action the better. Let your images and videos represent your brand. incorporate the visual elements that best represent your brand, such as your logo, or the combination of colors and your website into the images and videos in your ads to make them stand out.

Segment your campaigns create different campaigns targeted at different segments of your audience and create a copy that is unique to each segment to increase engagement, split test your ads create different versions of the same ad and every campaign so you can test different variations of copy your media and your calls to action, you'll be able to use the ones that perform best after testing for about a week. Keep copy consistent. Make sure that the message in your headline text and call to action. follow a single idea while keeping the image or video in your ad consistent with a message as well. Measure your performance. Track your campaigns performance using the ads reporting and analytics tools available in the ads manager to see which ads are getting the best results and how you can optimize them over time.

Select the best times to activate your campaigns. Schedule your best performing campaigns to be active on weekdays from 1pm to 4pm. and on weekends from 12pm to 1pm. That's when click through rates are at their highest reverse engineer other brands. You can study successful ad campaigns run by big brands in your niche and apply them strategies in your own campaigns use vibrant or dark backgrounds. The background color of the Facebook newsfeed is wide.

So using vibrant or dark colors will help your ads to easily stand out. proofread all your ads. Make sure to preview and proofread all your ads at least twice before publishing them. Doing this can save you a lot of time and advertising money down the line. don'ts don't get too creative. don't add too much information or complex copy dear ads.

If a user doesn't understand your message on the spot, he or she will skip the ad. Always keep your message simple. Don't put too much text in your images. Facebook won't approve ads with images that have more than 20% text in them. So you have to be careful about text placement and balance. Don't mislead users don't add false claims directly.

Don't over promise. Don't exaggerate the benefits you offer. And don't use images or videos that don't correspond to your product or service. Don't save users to a generic destination. Don't send users to your site's homepage or to your Facebook wall after they click on your ads. Instead, send them somewhere relevant where they can take action and engage, such as a product landing page.

Don't use stock images. Avoid using stock images that will give your ads a generic low quality feel. Instead, use highly relevant and genuine pictures of your product or business location to capture the attention of users. Don't neglect your Facebook page. It is very likely that Facebook users will like or follow your page after interacting with your ads. So make sure to keep it relevant by posting valuable content and sharing entertaining and informative updates.

Don't always For Sale, it is okay to advertise a new product, a discount or a promotion. But never use your ads to make direct sales. Instead, focus your offer on pre selling your products with information, free resources, and interesting content that will help you convert curiosity into intent later on. Don't ask users to like or engage with your ads directly asking users to like your page your post or to engage in any way with your ad as against Facebook's Terms of Service. Instead, create a new campaign and select engagement is your campaign objective. To improve how users interact with your page and your ads.

Don't write long copy. It's been found that promoted updates with less than 80 characters perform the best. So make sure to keep your copy brief. and to the point. Don't overspend. You might think them pouring over $100 into a single five day ad campaign.

Will get you great results. But we recommend you to start by investing $1 or $5 a day to test the response of your target audience for a few days. If the campaign performs well you increase the amount