Facebook ad tips for advertisers. We've been using it for years now and I've learned what works and what doesn't. So here are our top tips for Facebook advertisers for this year and beyond. Focus your ads on desktop and mobile feeds. Facebook allows you to serve your ads in all possible placements by default, but the majority of Facebook users spend the majority of the time checking their feeds. So what is recommended that you keep your ads focused on the Facebook feed, to achieve better performance and make better use of your budget.

All you have to do is to select Edit placements when creating a campaign, and then D selecting all options except Facebook feeds under the platform's menu, activate all possible Event categories in the events manager, you can track every conversion event on your website after installing the facebook pixel. This will allow you to better determine key performance indicators to optimize your campaigns based on visitor behavior, all you have to do is to go to the events manager page on your ads manager and click on setup pixel. You'll be provided with the base code which by now you should have installed on your website. Then you will be provided with event categories that you can activate to get an event code. When you get the event code. All you have to do is to copy it and install it on the pages where you want to track those events.

Invest 10% of your ad budget on brand building. It is recommended that you invest 10% of your advertising budget in building your brand on Facebook. All you have to do is to spend at least 10% of your overall budget on brand awareness and website traffic campaigns to educate your target audience about your brand and your products. This will increase brand recall among audiences susceptible to your message. target specific audience segments with remarketing, we recommend you to test with targeting specific groups of people when you create remarketing campaigns. When you create a remarketing campaign, you get the option to target broad groups of people, such as all website visitors, but you also get the option to target people who visit specific pages.

Remarketing to people who visit pages with specific content pieces or products is a great opportunity to narrow down potential customers by interest or buying intent. monitor and frequency. And frequency is the average number of times an ad has been served to members of your audience on an individual basis. Our recommendation is to stop running ads that reach a frequency of two or three. With an old positive return on investment. You can change Ad frequency the ads reporting page on your ads manager.

Keep an eye on your ad relevance score. The relevance score is a metric that defines how well an ad is performing with an audience. It goes from one to 10 and Facebook AdWords advertisers with scores over eight. With lower cost per mile costs. You can check your ad relevance score by going to the ads reporting page on your ads manager dashboard and clicking on the metrics tab.